---
title: "22 Targets for Shooting — $248K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/22-targets-for-shooting"
last_updated: "2026-08-06T15:16:00.304Z"
locale: en
meta:
description: "Niche score 55/100 · $248K/yr market · 161K searches/yr · $45.60 avg price. Soft demand (+0.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $248K/yr market · 161K searches/yr · $45.60 avg price. Soft demand (+0.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "22 Targets for Shooting — $248K/yr Amazon US Niche (2026) - Flapen"
---
# **22 targets for shooting**
**Worth a look**
Shows a sweet-spot price point ($45.60 avg), but soft demand (+0.2% this quarter) keeps it on the watch list.
Market size 46Growth 25Conversion 42Competition 60Returns 93Price range 28Avg price 95Brand share 69Review moat 55Quality gap 55
**Avg price**
**Incredible****$45.60**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,302.69**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$248K**
$248K/yr · 161K searches
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$13.39–$321.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 22 targets for shooting is a $248K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **22 targets for shooting market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$137K–$182K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#707**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **69%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 85%
**Open market**
**31%**
- Birchwood Casey24% - AC Allen16% - Highwild10% - Hiram7% - Aimax Outdoor6% - KNINE OUTDOORS6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/22-targets-for-shooting/trend)
## **Top 22 targets for shooting search terms**
- **rimfire targets**21K/yr-5.0%1.5% conv. - **22lr targets**19K/yr+5.1%1.8% conv. - **22 target**16K/yr-5.8%2.0% conv. - **plinking target**12K/yr+34.0%1.0% conv. - **22 targets for shooting outdoor**14K/yr-4.9%2.1% conv. - **spinning target**8K/yr+22.9%1.0% conv. - **22 targets**8K/yr-5.2%1.4% conv. - **22 rimfire target**6K/yr-16.0%2.4% conv. - **22 lr targets**6K/yr-3.9%1.7% conv. - **rimfire target**6K/yr-9.6%1.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/22-targets-for-shooting/search-terms)
## **Top 22 targets for shooting products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$25K15%$37K20%$50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Allen Company EZ Aim IBS Rimfire Paper Shooting Targets 25-Targets Per Sheet 14 W x 17 H 25-Pack Green/White**AC Allen**$16.69**4.7★134 rev](https://www.amazon.com/dp/B09K82ML1F) [2**Birchwood Casey Gallery Expert .22 Rimfire Resetting Target**Birchwood Casey**$39.08**4.2★194 rev](https://www.amazon.com/dp/B00162QEMO) [3**Birchwood Casey 5 Spring Loaded Self-Resetting 6 Diameter Targets with Plate Rack & Folding Target Stand - Durable Long-Lasting Metal Standing Target for Shooting**Birchwood Casey**$321.28**4.4★27 rev](https://www.amazon.com/dp/B09SGHF6KH) [4**Hiram Air Gun Pellet BB Gun Resetting Target Rated for .22/.177 Caliber**Hiram**$18.68**4.2★4,923 rev](https://www.amazon.com/dp/B0749JZQBV) [5**KNINE OUTDOORS Resetting Shooting Target Airsoft Rimfire Pellet BB Gun Target Rated for .22 .177 Caliber (Airgun)**KNINE OUTDOORS**$21.62**4.1★1,246 rev](https://www.amazon.com/dp/B09ZY5DTQZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dueling Tree Target Kit 4 or 8 Heavy Duty in 6 or 4 or 3 Diameter 3/8 Thickness Ar500 Rotate Swing Paddle Shooting Bracket with Bullseye Paper for. 22 Rimfire Pistol Shooting Training(3/40.5 h)**VioraWhite**$45.92**22 rev6mo ago](https://www.amazon.com/dp/B0GJ5TXSKY) [**Soulchen 3/8 Inch Thick Double Spinner Shooting Targets - Reset Auto Steel Target (2.2 2.5 3.5 & 4) and 10 Paper Targets Portable Design for Outdoor Practice**Soulchen**$44.53**25 rev9mo ago](https://www.amazon.com/dp/B0FX2NSM6Y) [**AIMAX OUTDOOR AR500 Steel Target Stand System Kit 1/4 Thick 6 Spinning Targets Suitable for .22 Rimfire KYL Airgun Pellet Guns (Orange)**Aimax Outdoor**$84.38**56 rev11mo ago](https://www.amazon.com/dp/B0FN3VX8TX) [**AIMAX OUTDOOR Dueling Tree Target Kit for .22 Rimfire Metal Shooting Target with Ground Insertable Design Suitable for .22 Rifles and Handguns Shooting Practice**Aimax Outdoor**$64.67**55 rev1y ago](https://www.amazon.com/dp/B0DRP1JKHH) [**AIMAX OUTDOOR 3/8 Thick Metal High Caliber Spinner Target Heavy Metal Spinner Auto Reset Steel Target for Centerfire Handguns Up to .44 Magnum Outdoor Target Shooting Range**Aimax Outdoor**$32.62**191 rev1y ago](https://www.amazon.com/dp/B0DGY2T3T7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dueling Tree Target Kit 4 or 8 Heavy Duty in 6 or 4 or 3 Diameter 3/8 Thickness Ar500 Rotate Swing Paddle Shooting Bracket with Bullseye Paper for. 22 Rimfire Pistol Shooting Training(3/40.5 h)**VioraWhite**$45.92**3.8★**▲ 176%**](https://www.amazon.com/dp/B0GJ5TXSKY) [**Birchwood Casey 5 Spring Loaded Self-Resetting 6 Diameter Targets with Plate Rack & Folding Target Stand - Durable Long-Lasting Metal Standing Target for Shooting**Birchwood Casey**$321.28**4.4★**▲ 133%**](https://www.amazon.com/dp/B09SGHF6KH) [**Birchwood Casey Gallery Expert .22 Rimfire Resetting Target**Birchwood Casey**$39.08**4.2★**▲ 106%**](https://www.amazon.com/dp/B00162QEMO) [**Ferus Outdoors AR500 Steel Shooting Target 3/8 Thick Plate for Handgun & Rifle (9mm .223 .308) Portable Steel Target for Range Practice Backyard Plinking & Precision Training (4)**Ferus**$18.17**4.4★**▲ 88%**](https://www.amazon.com/dp/B0C37QG3ZH) [**Soulchen 3/8 Inch Thick Double Spinner Shooting Targets - Reset Auto Steel Target (2.2 2.5 3.5 & 4) and 10 Paper Targets Portable Design for Outdoor Practice**Soulchen**$44.53**4.3★**▲ 45%**](https://www.amazon.com/dp/B0FX2NSM6Y)
**~~View all trending →~~**
## **What buyers say about 22 targets for shooting**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good quality”*
**Value For Money**14%
*“Good price”*
**Fun/Entertainment Experience**13%
*“Fun to practice with”*
**Durability**9%
*“it has held up well”*
**Advertised Vs Actual Product**7%
*“AS advertised”*
**Weight Heavy**5%
*“Heavy”*
**Efficiency**4%
*“they perform very well for this purpose”*
**Size-Overall**4%
*“Not bad smaller than expected”*
**Thickness**2%
*“It's a decent thickness”*
**Assembly/Installation**2%
*“easy to assemble”*
### **What buyers complain about **
**Size-Overall**35%
*“Screws and nuts dont fit”*
**Durability**10%
*“Will not hold up to”*
**Quality-Overall**8%
*“Bad quality”*
**Value For Money**4%
*“$20 seems like a lot”*
**Strength**4%
*“Its also too flimsy to work as designed”*
**Advertised Vs Actual Product**4%
*“I guess I didn't read the description right”*
**Noise Level**2%
*“they ding loudly”*
**Assembly/Installation**2%
*“Putting it together dropped one of the targets”*
**Adhesion/Stickiness**1%
*“FYI not adhesive backed”*
**Ease Of Use**1%
*“Definitely not able to handle”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**5%
**Weight Heavy**5%
**Durability**5%
**Functionality-Overall**4%
**Value For Money**4%
**Compatibility-Overall**4%
**Strength**3%
**Quality-Overall**3%
## **Common questions**
- **Is 22 targets for shooting profitable to sell on Amazon United States?**
- The niche generates $248K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the 22 targets for shooting niche?**
- 20 brands and 51 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in 22 targets for shooting?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.1%.
- **When does demand for 22 targets for shooting peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the 22 targets for shooting niche?**
- Listings span $13.39–$321.28; the average listing price is $45.60 (sweet spot $15–$100). The average incumbent carries 1,303 reviews — the moat a new listing must climb.
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