---
title: "2017 Football Cards — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/2017-football-cards"
last_updated: "2026-08-09T23:03:09.403Z"
locale: en
meta:
description: "Niche score 39/100 · $51K/yr market · 19K searches/yr · $240.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $51K/yr market · 19K searches/yr · $240.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "2017 Football Cards — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **2017 football cards**
**Skip it**
Soft demand (-38.8% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 6Conversion 14Competition 47Returns 98Price range 9Avg price 40Brand share 16Review moat 96Quality gap 96
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****86.06**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$240.65**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$51K**
$51K/yr · 19K searches
**Price range**
**Bad****$14.42–$984.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-38.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 2017 football cards is a $51K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2017 football cards market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$120K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,198**
- **Page quality**
- **0%**
- **Prime**
- **22%**
- **Sponsored**
- **17%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**4%**
- Generic66% - Panini14% - PaniniDonruss7% - Panini Prestige4% - Donruss3% - SCORE3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.8% search growth over the last 90 days.
2K1KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/2017-football-cards/trend)
## **Top 2017 football cards search terms**
- **2017 football cards**10K/yr-43.5%0.6% conv. - **2017 football cards box**4K/yr-39.9%0.6% conv. - **2017 football box**1K/yr+25.2%0.3% conv. - **football cards 2017**2K/yr-58.1%0.8% conv. - **2017 donruss football cards**1K/yr-29.3%0.0% conv. - **2017 panini prizm football**919/yr-6.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/2017-football-cards/search-terms)
## **Top 2017 football cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2017 Donruss Football EXCLUSIVE HUGE Factory Sealed Jumbo Fat Pack with 30 Cards! Look for Rookie & Autos of Patrick Mahomes Cooper Kupp Deshaun Watson Christian McCaffrey & Many More!**Generic**$79.42**4.7★4 rev](https://www.amazon.com/dp/B0DSGTFCC2) [2**2017 ROOKIES and STARS Factory Sealed FOOTBALL Card FAT PACK w/40 Cards - CHANCE FOR Autograph PATRICK MAHOMES II ROOKIE CARD! - AND a Custom Patrick Mahomes Card-Sized Print**Generic**$125.20**3.0★1 rev](https://www.amazon.com/dp/B0FL1CSHYN) [3**2017 Panini PRESTIGE Football Pack 10 Cards Chance for PATRICK MAHOMES Auto. ROOKIE CARD Plus Novelty Mahomes Card**Generic**$43.47**3.8★10 rev](https://www.amazon.com/dp/B0DNWRW319) [4**2017 Score Football Factory Sealed Retail Pack with 12 Cards Including (3) ROOKIE Cards & (2) INSERT Cards! Look for Rookies & Autos of Patrick Mahomes Christian McCaffrey & Many More!**Generic**$29.29**2.6★4 rev](https://www.amazon.com/dp/B0DZ9JWR6N) [5**2017 Panini Donruss NFL Football Complete Factory Set - Mahomes Trubisky Rookie Cards!!!**PaniniDonruss**$776.82**4.5★26 rev](https://www.amazon.com/dp/B07KQQKZF3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2017 ROOKIES and STARS Factory Sealed FOOTBALL Card Blaster Box 70 Cards 1 Jersey Card - CHANCE FOR Autograph PATRICK MAHOMES II ROOKIE CARD**Generic**$327.37**1 rev11mo ago](https://www.amazon.com/dp/B0FLLD8YF5) [**2017 ROOKIES and STARS Factory Sealed FOOTBALL Card FAT PACK w/40 Cards - CHANCE FOR Autograph PATRICK MAHOMES II ROOKIE CARD! - AND a Custom Patrick Mahomes Card-Sized Print**Generic**$125.20**1 rev11mo ago](https://www.amazon.com/dp/B0FL1CSHYN) [**2017 Donruss Optic Football EXCLUSIVE Factory Sealed Blaster Box with (6) ROOKIES & (6) PARALLELS/INSERTS! Look for Rookies & Autographs of Deshaun Watson Alvin Kamara & Many More!**Generic**$519.39**0 rev1y ago](https://www.amazon.com/dp/B0FDMLDJNQ) [**2017 Score Football AWESOME Factory Sealed JUMBO FAT Pack with 40 Cards! Loaded with ROOKIES & EXCLUSIVE Inserts! Look for RC & Autos of Patrick Mahomes Deshaun Watson Trubisky & More!**Generic**$63.21**0 rev1y ago](https://www.amazon.com/dp/B0FBXT5G2S) [**2017 Score Football Factory Sealed Retail Pack with 12 Cards Including (3) ROOKIE Cards & (2) INSERT Cards! Look for Rookies & Autos of Patrick Mahomes Christian McCaffrey & Many More!**Generic**$29.29**4 rev1y ago](https://www.amazon.com/dp/B0DZ9JWR6N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2017 ROOKIES and STARS Factory Sealed FOOTBALL Card FAT PACK w/40 Cards - CHANCE FOR Autograph PATRICK MAHOMES II ROOKIE CARD! - AND a Custom Patrick Mahomes Card-Sized Print**Generic**$125.20**3.0★**▲ 42%**](https://www.amazon.com/dp/B0FL1CSHYN) [**400 Football Cards in Unopened Packs**Unknown**$47.72**4.3★**▲ 42%**](https://www.amazon.com/dp/B009PKI15C) [**2017 Panini Donruss NFL Football Complete Factory Set - Mahomes Trubisky Rookie Cards!!!**PaniniDonruss**$776.82**4.5★**▲ 40%**](https://www.amazon.com/dp/B07KQQKZF3) [**2017 Panini PRESTIGE Football Pack 10 Cards Chance for PATRICK MAHOMES Auto. ROOKIE CARD Plus Novelty Mahomes Card**Generic**$43.47**3.8★**— 10%**](https://www.amazon.com/dp/B0DNWRW319) [**2021 Panini Prestige NFL Football BLASTER box (64 cards/bx) Look for Blaster Exclusive Diamond Parallel and Memorbilia Cards**Panini Prestige**$34.69**4.5★**— 9%**](https://www.amazon.com/dp/B09B66ZP6Z)
**~~View all trending →~~**
## **What buyers say about 2017 football cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**39%
*“Great Christmas gift for collector”*
**Quality-Overall**20%
*“Card quality was great pulled some Amazing cards”*
**Fun/Entertainment Experience**15%
*“Worth the Adventure”*
**Advertised Vs Actual Product**13%
*“Exactly as advertised and perfect”*
**Value For Money**7%
*“Really great value”*
**Gifting Purpose**3%
*“Great Gift for Young Collector”*
### **What buyers complain about **
**Quality-Overall**43%
*“Typical Repack Garbage”*
**Value For Money**36%
*“Not worth it”*
**Fun/Entertainment Experience**7%
*“thats the fun of the chase dont work out all the time”*
**Advertised Vs Actual Product**7%
*“Misleading”*
**Ethical Trade/Fair Trade**2%
*“This is a scam, be carfeul”*
### **Top return reasons **
**Advertised Vs Actual Product**60%
**Value For Money**20%
**Quality-Overall**10%
**Scratch Resistance**7%
**Product Condition**3%
## **Common questions**
- **Is 2017 football cards profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the 2017 football cards niche?**
- 8 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in 2017 football cards?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Fun/Entertainment Experience. The return rate is 0.3%.
- **When does demand for 2017 football cards peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the 2017 football cards niche?**
- Listings span $14.42–$984.90; the average listing price is $240.65 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.
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