---
title: "Trend — 20 oz tumbler lid - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/20-oz-tumbler-lid/trend"
last_updated: "2026-08-10T20:16:43.287Z"
locale: en
meta:
  description: "Niche score 52/100 · $268K/yr market · 596K searches/yr. Prices mostly outside the sweet spot ($5.14–$13.86) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $268K/yr market · 596K searches/yr. Prices mostly outside the sweet spot ($5.14–$13.86) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 20 oz tumbler lid - Flapen"
---

# **20 oz tumbler lid**

**Worth a look**

Shows no brand lock-in (top 5 brands take 42% of clicks), but prices mostly outside the sweet spot ($5.14–$13.86) keeps it on the watch list.

Market size 49Growth 22Conversion 61Competition 76Returns 38Price range 0Avg price 24Brand share 93Review moat 39Quality gap 73

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$268K**

$268K/yr · 596K searches

**Review moat**

**Okay****2,613**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Bad****$8.54**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-5.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$5.14–$13.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend