---
title: "Reviews — 2 inch thick exercise mat - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/2-inch-thick-exercise-mat/reviews"
last_updated: "2026-07-21T21:32:25.069Z"
locale: en
meta:
  description: "Niche score 52/100 · $177K/yr market · 171K searches/yr. A deep review moat (13,450 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $177K/yr market · 171K searches/yr. A deep review moat (13,450 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — 2 inch thick exercise mat - Flapen"
---

# **2 inch thick exercise mat**

**Worth a look**

Shows a sweet-spot price point ($47.92 avg), but a deep review moat (13,450 avg reviews) keeps it on the watch list.

Market size 36Growth 24Conversion 27Competition 88Returns 64Price range 64Avg price 94Brand share 87Review moat 20Quality gap 30

**Avg price**

**Great****$47.92**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$20.33–$145.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$177K**

$177K/yr · 171K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,450.09**

avg incumbent reviews — the moat a new listing must climb