---
title: "Search terms — 18 oz insulated water bottle - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/18-oz-insulated-water-bottle/search-terms"
last_updated: "2026-08-10T20:16:42.578Z"
locale: en
meta:
  description: "Niche score 52/100 · $64K/yr market · 214K searches/yr · $19.99 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $64K/yr market · 214K searches/yr · $19.99 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 18 oz insulated water bottle - Flapen"
---

# **18 oz insulated water bottle**

**Worth a look**

Shows a fragmented shelf (top 5 take 14% of clicks), but a small market ($64K/yr) keeps it on the watch list.

Market size 16Growth 46Conversion 19Competition 96Returns 58Price range 82Avg price 87Brand share 74Review moat 21Quality gap 40

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Great****$19.99**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.13–$49.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+17.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,104.03**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$64K**

$64K/yr · 214K searches

## Search terms