---
title: "11 Speed Cassette — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/11-speed-cassette"
last_updated: "2026-08-08T04:19:05.278Z"
locale: en
meta:
description: "Niche score 41/100 · $59K/yr market · 57K searches/yr · $55.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $59K/yr market · 57K searches/yr · $55.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "11 Speed Cassette — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **11 speed cassette**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 40Conversion 23Competition 70Returns 28Price range 95Avg price 91Brand share 14Review moat 76Quality gap 32
**Price range**
**Incredible****$17.29–$99.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$55.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****487**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$59K**
$59K/yr · 57K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 11 speed cassette is a $59K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11 speed cassette market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$70K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#655**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**72**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 87%
**Open market**
**4%**
- SHIMANO65% - BUCKLOS17% - JFOYH5% - ZTTO4% - ZTZ3% - VG SPORTS2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/11-speed-cassette/trend)
## **Top 11 speed cassette search terms**
- **11 speed cassette**22K/yr+16.8%0.9% conv. - **shimano 11 speed cassette**14K/yr+13.3%2.3% conv. - **shimano ultegra 11 speed cassette**4K/yr+18.8%2.2% conv. - **ultegra 11 speed cassette**4K/yr+2.8%2.2% conv. - **shimano cassette 11 speed**4K/yr+3.6%1.7% conv. - **shimano 11-34 cassette 11 speed**3K/yr+18.3%3.8% conv. - **11-36 cassette 11 speed**3K/yr-1.5%1.1% conv. - **shimano 105 cassette 11 speed**3K/yr-9.3%3.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/11-speed-cassette/search-terms)
## **Top 11 speed cassette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shimano 105 CS-HG700 11-Speed Cassette 11-34T**SHIMANO**$62.35**4.7★760 rev](https://www.amazon.com/dp/B07DLLQ472) [2**SHIMANO Ultegra R8000 Cassette 11 Speed 11-28T 11/28**SHIMANO**$75.36**4.8★2,389 rev](https://www.amazon.com/dp/B072MLYG5T) [3**Shimano 105 CS-R7000 Cassette - 11 Speed 11-28t Silver**SHIMANO**$50.19**4.8★335 rev](https://www.amazon.com/dp/B07FN4K69M) [4**Shimano 105 CS-HG700 Cassette**SHIMANO**$56.43**4.8★240 rev](https://www.amazon.com/dp/B07FFGRCLY) [5**Shimano 105 CS-R7000 11 Speed Cassette (11-30)**SHIMANO**$48.72**4.8★1,719 rev](https://www.amazon.com/dp/B07DLLLWBD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZTTO 11-Speed 11-34T Bike Cassette Ultralight Bike Freewheel for Road Bike K7 11 Speed HGR Universal Spokets (All Silver 11s 11-34T)**ZTTO**$99.92**2 rev1y ago](https://www.amazon.com/dp/B0DYJNFJN9) [**BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver**BUCKLOS**$36.04**251 rev2y ago](https://www.amazon.com/dp/B0CS2Z9S52) [**BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver**BUCKLOS**$29.16**251 rev2y ago](https://www.amazon.com/dp/B0CS3KJ9W1) [**BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver**BUCKLOS**$28.63**251 rev2y ago](https://www.amazon.com/dp/B0CS2W3Y6Q) [**BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver**BUCKLOS**$46.54**251 rev2y ago](https://www.amazon.com/dp/B0CS2WTG26)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZTTO 11-Speed 11-34T Bike Cassette Ultralight Bike Freewheel for Road Bike K7 11 Speed HGR Universal Spokets (All Silver 11s 11-34T)**ZTTO**$99.92**5.0★**▲ 266%**](https://www.amazon.com/dp/B0DYJNFJN9) [**VG SPORTS 8/9/10/11/12 Speed Ultra-Light Bike Cassette for Mountain Bike 11-40T/11-42T/11-46T/11-50T/11-52T MTB Cassette Lightweight Aluminum Bracket Cassette**VG SPORTS**$37.79**4.1★**▲ 247%**](https://www.amazon.com/dp/B09MHMTTVB) [**BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver**BUCKLOS**$18.38**4.3★**▲ 221%**](https://www.amazon.com/dp/B0CS344SHX) [**BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver**BUCKLOS**$23.70**4.3★**▲ 147%**](https://www.amazon.com/dp/B0CS2PZZ8M) [**JFOYH Ultralight 11 Speed Cassette for Road Bike 11-28T Compatible with Shimano and Sram Standard HG Hub Driver Original Gift Box Packing-Silver**JFOYH**$50.16**4.3★**▲ 59%**](https://www.amazon.com/dp/B09TPFBMZF)
**~~View all trending →~~**
## **What buyers say about 11 speed cassette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**56%
*“Great quality”*
**Value For Money**11%
*“was inexpensive”*
**Weight Light**6%
*“I was excited about this lightweight, single-body cassette”*
**Assembly/Installation**6%
*“Easy install and much easier to climb hills now”*
**Size-Overall**6%
*“Perfect Fit n Great Value”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
### **What buyers complain about **
**Quality-Overall**38%
*“This is poorly manufactured”*
**Size-Overall**25%
*“That gap is ridiculously wide”*
**Instructions/User Manual/Troubleshooting**13%
*“Did not come with instructions”*
### **Top return reasons **
**Size-Overall**54%
**Advertised Vs Actual Product**12%
**Value For Money**8%
**Product Condition**6%
**Defective Material/Parts**4%
**Functionality-Overall**4%
**Compatibility-Overall**2%
**Mounting**2%
**Quality-Overall**1%
**Mechanism Issues**1%
## **Common questions**
- **Is 11 speed cassette profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the 11 speed cassette niche?**
- 10 brands and 72 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in 11 speed cassette?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 4.8%.
- **When does demand for 11 speed cassette peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 11 speed cassette niche?**
- Listings span $17.29–$99.92; the average listing price is $55.76 (sweet spot $15–$100). The average incumbent carries 487 reviews — the moat a new listing must climb.
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