---
title: "100 Hour Candle — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/100-hour-candle"
last_updated: "2026-08-09T03:50:23.610Z"
locale: en
meta:
description: "Niche score 33/100 · $20K/yr market · 34K searches/yr · $28.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $20K/yr market · 34K searches/yr · $28.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "100 Hour Candle — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **100 hour candle**
**Skip it**
Soft demand (-67.9% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 26Competition 15Returns 88Price range 82Avg price 95Brand share 19Review moat 60Quality gap 52
**Avg price**
**Incredible****$28.64**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.99–$40.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,097.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$20K**
$20K/yr · 34K searches
**Growth**
**Bad****-67.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 100 hour candle is a $20K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Aug–Oct. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **100 hour candle market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$36K–$43K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **80%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**4%**
- Sterno38% - Stock Your Home36% - Gas One8% - CandleLife6% - Candle by the Hour4% - Hyoola3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -67.9% search growth over the last 90 days.
8K6KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Oct · busiest ÷ quietest = 10.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/100-hour-candle/trend)
## **Top 100 hour candle search terms**
- **100 hour candles**15K/yr-66.4%2.5% conv. - **100 hour emergency candle**9K/yr-69.6%2.8% conv. - **100 hour candle**6K/yr-53.5%2.2% conv. - **100 hour candles emergency 6 pack**4K/yr-90.1%3.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/100-hour-candle/search-terms)
## **Top 100 hour candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sterno 100-Hour Emergency Candles - Long Burning Unscented Candles for Emergencies and Power Outages - Burns Up to 100 Hours - Set of 6 - Clean Burning Liquid Paraffin**Sterno**$37.11**4.6★665 rev](https://www.amazon.com/dp/B0DGBRL3H2) [2**100 Hour Candles Pack of 12 Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies**Stock Your Home**$40.58**4.3★100 rev](https://www.amazon.com/dp/B0G36DLR1V) [3**100 Hour Candles (Pack of 8) Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies**Stock Your Home**$29.51**4.3★100 rev](https://www.amazon.com/dp/B0GPSJC8M7) [4**100 Hour Candle Pack of 6 Emergency Candles for Power Outages Hurricane Storm Survival and Camping Liquid Long Burning Candles Bulk Emergency Candle Supplies**Stock Your Home**$32.09**4.3★100 rev](https://www.amazon.com/dp/B0DXRT4M34) [5**GasOne 115+ Hours Emergency Candle Set 8-Pack Liquid Candles Clean Burning Unscented Long-Burning Candles for Ambient Lighting Power Outages Camping & Blackouts**Gas One**$37.22**4.7★157 rev](https://www.amazon.com/dp/B0FP4JZ7Y5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Hour Candles (Pack of 8) Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies**Stock Your Home**$29.51**100 rev5mo ago](https://www.amazon.com/dp/B0GPSJC8M7) [**100 Hour Candles Pack of 12 Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies**Stock Your Home**$40.58**100 rev8mo ago](https://www.amazon.com/dp/B0G36DLR1V) [**GasOne 115+ Hours Emergency Candle Set 8-Pack Liquid Candles Clean Burning Unscented Long-Burning Candles for Ambient Lighting Power Outages Camping & Blackouts**Gas One**$37.22**157 rev11mo ago](https://www.amazon.com/dp/B0FP4JZ7Y5) [**Candle by the Hour 80-Hour Vertical Candle Eco-friendly Natural Beeswax with Cotton Wick**Candle by the Hour**$22.77**2,651 rev1y ago](https://www.amazon.com/dp/B000LWRZNM) [**100 Hour Candle Pack of 6 Emergency Candles for Power Outages Hurricane Storm Survival and Camping Liquid Long Burning Candles Bulk Emergency Candle Supplies**Stock Your Home**$32.09**100 rev1y ago](https://www.amazon.com/dp/B0DXRT4M34)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100 Hour Candles Pack of 12 Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies**Stock Your Home**$40.58**4.3★**▲ 832%**](https://www.amazon.com/dp/B0G36DLR1V) [**100 Hour Candles (Pack of 8) Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies**Stock Your Home**$29.51**4.3★**▲ 830%**](https://www.amazon.com/dp/B0GPSJC8M7) [**Sterno 100-Hour Emergency Candles - Long Burning Unscented Candles for Emergencies and Power Outages - Burns Up to 100 Hours - Set of 6 - Clean Burning Liquid Paraffin**Sterno**$37.11**4.6★**— 5%**](https://www.amazon.com/dp/B0DGBRL3H2) [**Hyoola Long Burning Liquid Candles - 80 Hour Burn Time 3 Pack - Survival & Emergency Use**Hyoola**$14.79**4.5★**— 3%**](https://www.amazon.com/dp/B0CJJX5NHL) [**Candle by the Hour 80-Hour Vertical Candle Eco-friendly Natural Beeswax with Cotton Wick**Candle by the Hour**$22.77**4.4★**— 8%**](https://www.amazon.com/dp/B000LWRZNM)
**~~View all trending →~~**
## **What buyers say about 100 hour candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good quality candle pack”*
**Smell**12%
*“Beautiful fragrance”*
**Durability**10%
*“Lasts a good long time”*
**Gifting Purpose**8%
*“Neat gift,works as it should”*
**Ease Of Use**7%
*“easy to tuck away somewhere accessible without taking up a ton of space”*
**Brightness/Shine/Glow**7%
*“They are so easy to light”*
**Value For Money**5%
*“worth the price”*
**Advertised Vs Actual Product**4%
*“Just as described”*
**Design-Overall**4%
*“Practical and good decor”*
**Color**3%
*“Pretty”*
### **What buyers complain about **
**Quality-Overall**11%
*“Bad Quality”*
**Smell**11%
*“**fragranced** candle though not noted”*
**Value For Money**10%
*“not worth the money”*
**Size-Overall**8%
*“The wick was too short”*
**Leak-Proof**7%
*“Leaks everywhere in the box”*
**Pest/Insect Control**7%
*“Didnt really keep the bugs away”*
**Functionality-Overall**7%
*“I also don't like that it only burns for 25 minutes at a time”*
**Instructions/User Manual/Troubleshooting**6%
*“Delivery drivers do not follow instructions”*
**Advertised Vs Actual Product**5%
*“Please people do not buy these completely misleading”*
**Ease Of Use**3%
*“not worth the effort”*
### **Top return reasons **
**Size-Overall**25%
**Leak-Proof**15%
**Smell**12%
**Functionality-Overall**8%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Defective Material/Parts**5%
**Pest/Insect Control**3%
**Product Condition**2%
**Ease Of Use**2%
## **Common questions**
- **Is 100 hour candle profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -67.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the 100 hour candle niche?**
- 8 brands and 15 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in 100 hour candle?**
- Top complaints mined from reviews: Quality-Overall, Smell, Value For Money. The return rate is 1.4%.
- **When does demand for 100 hour candle peak?**
- Demand peaks in Jan–Aug–Oct; the busiest month runs 10.1× the quietest.
- **What does it cost to enter the 100 hour candle niche?**
- Listings span $9.99–$40.58; the average listing price is $28.64 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.
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