---
title: "Search terms — wood cat litter - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/wood-cat-litter/search-terms"
last_updated: "2026-07-21T07:37:09.206Z"
locale: en
meta:
  description: "wood cat litter clears our launch bar: a $2.6M/yr market growing +26.5% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:description": "wood cat litter clears our launch bar: a $2.6M/yr market growing +26.5% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:title": "Search terms — wood cat litter - Flapen"
---

# **wood cat litter**

**Launch it**

A $2.6M/yr market growing +26.5% this quarter with returns at 0.2% — clears our launch bar.

Market size 96Growth 54Conversion 89Competition 37Returns 99Price range 88Avg price 95Brand share 29Review moat 24Quality gap 78

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.6M**

$2.6M/yr · 977K searches

**Avg price**

**Incredible****$25.86**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$10.54–$58.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+26.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,521.3**

avg incumbent reviews — the moat a new listing must climb