---
title: "Search terms — wiggles and wags dog treats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/wiggles-and-wags-dog-treats/search-terms"
last_updated: "2026-07-21T20:14:28.243Z"
locale: en
meta:
  description: "Niche score 55/100 · $207K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $207K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wiggles and wags dog treats - Flapen"
---

# **wiggles and wags dog treats**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 40Growth 26Conversion 92Competition 54Returns 100Price range 89Avg price 95Brand share 0Review moat 98Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Incredible****30.58**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$23.59**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$10.54–$68.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$207K**

$207K/yr · 78K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand