---
title: "Wholesomes Dog Treats — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/wholesomes-dog-treats"
last_updated: "2026-07-22T21:51:29.773Z"
locale: en
meta:
description: "Niche score 50/100 · $45K/yr market · 31K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $45K/yr market · 31K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wholesomes Dog Treats — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **wholesomes dog treats**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 11Growth 20Conversion 76Competition 72Returns 100Price range 82Avg price 88Brand share 2Review moat 56Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$20.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.95–$50.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,275.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$45K**
$45K/yr · 31K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wholesomes dog treats is a $45K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wholesomes dog treats market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$60K**
- units × avg price
- **Launch success**
- **—**
- 1 of 3 new (360d)
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#1,641**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **49%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**57**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 83%
**Open market**
**0%**
- Wholesome Pride51% - Wholesomes38% - SPORTMiX8% - Old Mother Hubbard1% - HEALTHFULS1% - Amazon Basics1%
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — -10.8% search growth over the last 90 days.
2K2KPrime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/wholesomes-dog-treats/trend)
## **Top wholesomes dog treats search terms**
- **wholesomes dog treats**9K/yr-9.1%3.7% conv. - **wholesome pride dog treats**6K/yr+9.8%10.1% conv. - **wholesome dog treats**6K/yr-3.9%4.0% conv. - **wholesome rewards dog treats**4K/yr-0.3%3.6% conv. - **wholesome pride sweet potato dog treats**6K/yr-44.4%11.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/wholesomes-dog-treats/search-terms)
## **Top wholesomes dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 37 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wholesome Pride Natures Biscuits Pumpkin Dog Treats Crunchy All-Natural Bone-Shaped Snacks Limited Ingredient Dogs & Puppies 16 oz**Wholesome Pride**$8.81**4.5★306 rev](https://www.amazon.com/dp/B0F492TJSV) [2**Wholesomes Rewards Medium Original Biscuit Dog Treats 3 lb**Wholesomes**$14.24**4.4★4 rev](https://www.amazon.com/dp/B09DGT86VY) [3**Wholesome Pride Healthy Sweet Potato Chews Sensitive Stomach Dog Treats No Preservatives Single-Ingredient No Grain 16 oz**Wholesome Pride**$16.14**4.0★9,395 rev](https://www.amazon.com/dp/B01A6HYITU) [4**Wholesome Pride Banana Bites Dog Treats 2-Ingredient Banana Chips for Dogs Grain-Free Banana & Coconut Oil 16 oz**Wholesome Pride**$14.63**4.6★299 rev](https://www.amazon.com/dp/B091FTZVYS) [5**Wholesomes Original Rewards Puppy Original 20 lb**Wholesomes**$50.41**4.7★29 rev](https://www.amazon.com/dp/B09DLG5YT8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wholesome Pride Freeze-Dried Trail Treats for Dogs Beef Liver with Vegetables Limited Ingredient Made Without Grain Training Reward or Topper 3 oz**Wholesome Pride**$8.87**16 rev3mo ago](https://www.amazon.com/dp/B0GXG724LR) [**Wholesome Pride Natures Pure Creamy Dog Treats Squeezable Lickable Treat & Topper 1.4 oz Pouches 8-Count 4-Flavor Variety Pack**Wholesome Pride**$11.48**31 rev5mo ago](https://www.amazon.com/dp/B0GKPZTRZP) [**Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box**Amazon Basics**$8.39**1,374 rev12mo ago](https://www.amazon.com/dp/B0DCWRRJ6Z) [**Wholesome Pride Natures Biscuits Pumpkin Dog Treats Crunchy All-Natural Bone-Shaped Snacks Limited Ingredient Dogs & Puppies 16 oz**Wholesome Pride**$8.81**306 rev1y ago](https://www.amazon.com/dp/B0F492TJSV) [**Wholesome Pride Natures Biscuits Dog Treats - Crunchy Natural Limited Ingredient Grain-Inclusive Recipe with FiberRich Sweet Potato - Mini Bone-Shaped Treats for Dogs - 16 oz Bag**Wholesome Pride**$7.95**190 rev1y ago](https://www.amazon.com/dp/B0F492STL6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wholesome Pride Freeze-Dried Trail Treats for Dogs Beef Liver with Vegetables Limited Ingredient Made Without Grain Training Reward or Topper 3 oz**Wholesome Pride**$8.87**4.5★**▲ 369%**](https://www.amazon.com/dp/B0GXG724LR) [**Wholesomes Gourmet Rewards Smoky Bites 3 lb**Wholesomes**$14.68**4.8★**▲ 249%**](https://www.amazon.com/dp/B09DHV97TX) [**Wholesome Pride Natures Pure Creamy Dog Treats Squeezable Lickable Treat & Topper 1.4 oz Pouches 8-Count 4-Flavor Variety Pack**Wholesome Pride**$11.48**4.5★**▲ 191%**](https://www.amazon.com/dp/B0GKPZTRZP) [**Wholesomes Rewards Medium Variety Biscuit Dog Treats 3 lb**Wholesomes**$13.29**4.7★**▲ 93%**](https://www.amazon.com/dp/B09DHCQXTW) [**Wholesomes Gourmet Rewards Lite Bites 20 lb**Wholesomes**$43.21**4.1★**▲ 89%**](https://www.amazon.com/dp/B09DM1F9DR)
**~~View all trending →~~**
## **What buyers say about wholesomes dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**40%
*“Good for my dog”*
**Value For Money**9%
*“Cheap Price”*
**Taste-Overall**8%
*“Good treat/snack”*
**Quality-Overall**7%
*“The pieces looked good”*
**Ease Of Chewing/Swallowing**4%
*“easy to chew”*
**Size-Overall**4%
*“I love the size”*
**Ingredients-Overall**3%
*“quality ingredients”*
**Smell**3%
*“They look good and smell fresh”*
**Flavor**2%
*“Apparently the flavor is awesome”*
**Fun/Entertainment Experience**2%
*“Dogs enjoy”*
### **What buyers complain about **
**Size-Overall**15%
*“They are large”*
**Hard Feel**12%
*“Hard as a rock”*
**Ease Of Chewing/Swallowing**11%
*“started chewing away”*
**Quality-Overall**6%
*“Bad quality”*
**Indigestion**4%
*“Causes my dog diarrhea”*
**Advertised Vs Actual Product**4%
*“Misleading advertisement”*
**Moist/Dry**4%
*“These are not fully dry”*
**Smell**4%
*“Horrible Smell”*
**Value For Money**4%
*“But theyre so expensive”*
**Taste-Overall**2%
*“Dog Didn't Even Taste It”*
### **Top return reasons **
**Size-Overall**35%
**Hard Feel**21%
**Ease Of Chewing/Swallowing**10%
**Moist/Dry**6%
**Ingredients-Overall**5%
**Smell**5%
**Stale/Rotten/Spoiled**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is wholesomes dog treats profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 37 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the wholesomes dog treats niche?**
- 6 brands and 57 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in wholesomes dog treats?**
- Top complaints mined from reviews: Size-Overall, Hard Feel, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- **When does demand for wholesomes dog treats peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the wholesomes dog treats niche?**
- Listings span $7.95–$50.41; the average listing price is $20.02 (sweet spot $15–$100). The average incumbent carries 1,275 reviews — the moat a new listing must climb.
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