---
title: "Whiskers — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/whiskers"
last_updated: "2026-07-22T21:30:23.003Z"
locale: en
meta:
description: "Niche score 44/100 · $61K/yr market · 48K searches/yr · $16.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $61K/yr market · 48K searches/yr · $16.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Whiskers — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **whiskers**
**Skip it**
A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 22Conversion 77Competition 8Returns 99Price range 72Avg price 79Brand share 8Review moat 65Quality gap 75
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$16.78**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.04–$42.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****897.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$61K**
$61K/yr · 48K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, whiskers is a $61K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whiskers market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$50K–$67K**
- units × avg price
- **Launch success**
- **—**
- 0 of 4 new (360d)
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**29**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Whiskas82% - LXUEJIE4% - SULIKJHUI3% - DDazzling3% - SoeKoa3% - IANFAN3%
## **Demand**
Weekly Amazon search volume, last 19 weeks — -6.3% search growth over the last 90 days.
1K800Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/whiskers/trend)
## **Top whiskers search terms**
- **whiskas**14K/yr-5.8%3.0% conv. - **whiskas purrfectly chicken**9K/yr-8.0%15.6% conv. - **whiskers**13K/yr-10.2%1.2% conv. - **cat whiskers**12K/yr+2.7%2.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/whiskers/search-terms)
## **Top whiskers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$12K40%$24K60%$36K80%$48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whiskas Purrfectly Chicken Wet Cat Food Chicken Entree Flavor 3 Ounces (24 Count)**Whiskas**$23.60**4.6★2,728 rev](https://www.amazon.com/dp/B0029NII3C) [2**Whiskas Purrfectly Chicken Variety Pack Wet Cat Food 3 Ounces Pack of 4 (10 Count each)**Whiskas**$37.30**4.5★1,840 rev](https://www.amazon.com/dp/B0029NGY4M) [3**LXUEJIE 1200 Pcs Simulated Animal Whiskers for Crafts 3 Inches Craft Animals Whiskers Craft Animal Whisker Simulated Cat Needle Felting Plastic Whisker Supplies for Stuffed Muppet (4 Colors)**LXUEJIE**$7.13**3.9★27 rev](https://www.amazon.com/dp/B0FT16QZYR) [4**Whiskas Catmilk Plus Drink for Cats and Kittens 24 Count 6.75 Ounces**Whiskas**$42.76**4.5★2,451 rev](https://www.amazon.com/dp/B00Q6OH0S4) [5**SULIKJHUI 900 Pcs Simulated Animal Whiskers 3 Inch (7 cm) Craft Whiskers for Needle Felting Cat Whisker for Face Crafting Stuffed Animals & Muppets (White Black Brown)**SULIKJHUI**$6.00**0.0★0 rev](https://www.amazon.com/dp/B0GQMD6HP4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SULIKJHUI 900 Pcs Simulated Animal Whiskers 3 Inch (7 cm) Craft Whiskers for Needle Felting Cat Whisker for Face Crafting Stuffed Animals & Muppets (White Black Brown)**SULIKJHUI**$6.00**0 rev3mo ago](https://www.amazon.com/dp/B0GQMD6HP4) [**IANFAN 900 Pcs Cat Whiskers 3 Inch Simulated Animal Whiskers for Crafts Plastic Cat Whisker for Face & Needle Felting Supplies for Stuffed Animals Muppets (White)**IANFAN**$5.47**5 rev8mo ago](https://www.amazon.com/dp/B0FZVTXN9X) [**LXUEJIE 1200 Pcs Simulated Animal Whiskers for Crafts 3 Inches Craft Animals Whiskers Craft Animal Whisker Simulated Cat Needle Felting Plastic Whisker Supplies for Stuffed Muppet (4 Colors)**LXUEJIE**$7.13**27 rev8mo ago](https://www.amazon.com/dp/B0FT16QZYR) [**Cat Face Whiskers Stickers Animal Face Jewels Costume Accessories Face Gems Jewels One Sheet Two Sets Easy to Apply and Remove (Black)**DDazzling**$7.97**65 rev10mo ago](https://www.amazon.com/dp/B0FNFG6Z54) [**SoeKoa 250pcs Simulated Animal Whiskers for Crafts Needle Felting Craft Animal Whiskers 3 Inches Suitable for Muppet Whiskers (Black)**SoeKoa**$4.04**66 rev1y ago](https://www.amazon.com/dp/B0D99NNPKR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SULIKJHUI 900 Pcs Simulated Animal Whiskers 3 Inch (7 cm) Craft Whiskers for Needle Felting Cat Whisker for Face Crafting Stuffed Animals & Muppets (White Black Brown)**SULIKJHUI**$6.00**0.0★**▲ 306%**](https://www.amazon.com/dp/B0GQMD6HP4) [**IANFAN 900 Pcs Cat Whiskers 3 Inch Simulated Animal Whiskers for Crafts Plastic Cat Whisker for Face & Needle Felting Supplies for Stuffed Animals Muppets (White)**IANFAN**$5.47**4.5★**▲ 86%**](https://www.amazon.com/dp/B0FZVTXN9X) [**LXUEJIE 1200 Pcs Simulated Animal Whiskers for Crafts 3 Inches Craft Animals Whiskers Craft Animal Whisker Simulated Cat Needle Felting Plastic Whisker Supplies for Stuffed Muppet (4 Colors)**LXUEJIE**$7.13**3.9★**▲ 69%**](https://www.amazon.com/dp/B0FT16QZYR) [**Whiskas Purrfectly Chicken Wet Cat Food Chicken Entree Flavor 3 Ounces (24 Count)**Whiskas**$23.60**4.6★**— 7%**](https://www.amazon.com/dp/B0029NII3C) [**Whiskas Catmilk Plus Drink for Cats and Kittens 24 Count 6.75 Ounces**Whiskas**$42.76**4.5★**— 1%**](https://www.amazon.com/dp/B00Q6OH0S4)
**~~View all trending →~~**
## **What buyers say about whiskers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**40%
*“Great price my cat loves it ♥️ My cat loves this very hard to find other than Amazon always in stock great price”*
**Value For Money**10%
*“It's cheaper buying it in bulk than individually from the store”*
**Quality-Overall**7%
*“Good quality”*
**Ease Of Chewing/Swallowing**7%
*“I do mash the chicken chunks up so it's easier for her to eat”*
**Advertised Vs Actual Product**7%
*“as described”*
**Smell**5%
*“My little picky eater stinker loves this stuff”*
**Ingredients-Overall**5%
*“the ingredients are mostly better”*
**Moist/Dry**5%
*“The cat milk drink is a good quality way to add hydration”*
**Efficiency**5%
*“Works great with felting projects”*
**Ease Of Use**2%
*“Easy, convenient cat food”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**29%
*“No Instructions”*
**Ease Of Use**18%
*“Ill admit I struggled trying to figure out an easy”*
**Advertised Vs Actual Product**14%
*“They advertise chicken only on the front of package”*
**Color**7%
*“then the black was coming off”*
**Quality-Overall**7%
*“Bad quality”*
**Durability**7%
*“did start falling off after a couple hours”*
### **Top return reasons **
**Thin**26%
**Thickness**11%
**Size-Overall**11%
**Strength**11%
**Adhesion/Stickiness**8%
**Functionality-Overall**5%
**Color**5%
**Add-Ons/Attachments**5%
**Value For Money**5%
**Defective Material/Parts**5%
## **Common questions**
- **Is whiskers profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 8 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the whiskers niche?**
- 6 brands and 29 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in whiskers?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Ease Of Use, Advertised Vs Actual Product. The return rate is 0.2%.
- **What does it cost to enter the whiskers niche?**
- Listings span $4.04–$42.76; the average listing price is $16.78 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.
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