---
title: "Trend — wave maker - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/wave-maker/trend"
last_updated: "2026-07-21T21:55:18.162Z"
locale: en
meta:
  description: "Niche score 57/100 · $750K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $750K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wave maker - Flapen"
---

# **wave maker**

**Worth a look**

Shows a sweet-spot price point ($42.30 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 18Conversion 39Competition 80Returns 32Price range 88Avg price 95Brand share 30Review moat 77Quality gap 85

**Avg price**

**Incredible****$42.30**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.03–$98.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Review moat**

**Great****458.28**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$750K**

$750K/yr · 576K searches

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****5.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-14.5%**

90-day search growth — must beat 0% to launch