---
title: "Trend — waterproof blanket - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/waterproof-blanket/trend"
last_updated: "2026-07-21T23:08:27.327Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.9M/yr market · 2.8M searches/yr · $24.25 avg price. Soft demand (-10.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.9M/yr market · 2.8M searches/yr · $24.25 avg price. Soft demand (-10.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — waterproof blanket - Flapen"
---

# **waterproof blanket**

**Worth a look**

Shows a sweet-spot price point ($24.25 avg), but soft demand (-10.8% this quarter) keeps it on the watch list.

Market size 92Growth 20Conversion 35Competition 71Returns 63Price range 82Avg price 95Brand share 47Review moat 24Quality gap 33

**Avg price**

**Incredible****$24.25**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.9M**

$1.9M/yr · 2.8M searches

**Price range**

**Great****$7.33–$54.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,136**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.8%**

90-day search growth — must beat 0% to launch