---
title: "Trend — vivanchor - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/vivanchor/trend"
last_updated: "2026-07-21T22:28:05.293Z"
locale: en
meta:
  description: "Niche score 51/100 · $13K/yr market · 25K searches/yr · $16.51 avg price. A small market ($13K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $13K/yr market · 25K searches/yr · $16.51 avg price. A small market ($13K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vivanchor - Flapen"
---

# **vivanchor**

**Worth a look**

Shows no brand lock-in (top 5 brands take 53% of clicks), but a small market ($13K/yr) keeps it on the watch list.

Market size 3Growth 25Conversion 40Competition 63Returns 71Price range 79Avg price 79Brand share 82Review moat 59Quality gap 77

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$16.51**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.87–$35.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,156.18**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+0.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$13K**

$13K/yr · 25K searches