---
title: "Vegan Dog Treats — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/vegan-dog-treats"
last_updated: "2026-07-22T22:34:42.529Z"
locale: en
meta:
description: "Niche score 56/100 · $68K/yr market · 51K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $68K/yr market · 51K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Dog Treats — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan dog treats**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 19Conversion 95Competition 76Returns 100Price range 51Avg price 41Brand share 79Review moat 44Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$3.83–$26.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,066.53**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.90**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$68K**
$68K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, vegan dog treats is a $68K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan dog treats market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$65K–$87K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#422**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**39%**
- V-dog21% - Old Mother Hubbard11% - Fruitables10% - Bocce's Bakery8% - BRAMBLE7% - Blue Buffalo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -12.3% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/vegan-dog-treats/trend)
## **Top vegan dog treats search terms**
- **vegan dog treats**29K/yr-15.8%11.0% conv. - **vegetarian dog treats**11K/yr-5.5%9.9% conv. - **veggie dog treats**4K/yr+5.9%10.1% conv. - **plant based dog treats**4K/yr-13.4%6.3% conv. - **vegetable dog treats**4K/yr-16.5%11.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/vegan-dog-treats/search-terms)
## **Top vegan dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 38 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**V-dog Kind Jerky - 100% Vegan Jerky Dog Treats - Plant Based Protein and Superfoods - 8 Ounce - All Natural - Made in the USA**V-dog**$13.53**4.7★535 rev](https://www.amazon.com/dp/B08SJDZ7PL) [2**Wellness Old Mother Hubbard Classic Just Veggn Dog Biscuits Natural Training Treats Sweet Potato Oats Apple and Carrot Flavor Mini Size 20 oz Bag**Old Mother Hubbard**$5.33**4.6★776 rev](https://www.amazon.com/dp/B0017JJJBO) [3**Bocces Bakery Oven Baked PB & Banana Recipe Treats for Dogs Wheat-Free Everyday Dog Treats Real Ingredients Baked in The USA Natural Soft & Chewy Cookies Peanut Butter & Banana 6 oz**Bocce's Bakery**$6.79**4.6★2,313 rev](https://www.amazon.com/dp/B07C71CB8C) [4**Blue Buffalo Health Bars Pumpkin & Cinnamon Crunchy Dog Biscuits Oven-Baked with Pumpkin & Natural Ingredients Healthy Dog Treats with No Artificial Flavors or Preservatives 16 oz.**Blue Buffalo**$4.71**4.7★9,575 rev](https://www.amazon.com/dp/B003P9XG68) [5**Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious No Wheat Corn or Soy Made in the USA Pumpkin and Banana Flavor 7oz**Fruitables**$4.37**4.6★6,754 rev](https://www.amazon.com/dp/B002R8J7YS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chew + Heal Labs Low Calorie Dog Jerky Treats - 5 oz of Vegan Plant Based Natural Dog Treats with Chia Seeds Fruits and Vegetables - Good for Weight Management - Made in the USA**Chew + Heal Labs**$9.96**76 rev1y ago](https://www.amazon.com/dp/B0FHXMCD6S) [**Dole for Pets Dog Biscuits Assorted Apple + Carrot Mix Real Fruit and Vegetable Flavor Vegan Crunchy Treats No Wheat Corn Soy or Artificial Additives Bite Size Training Snacks for Dogs 7 Oz**Dole**$5.38**158 rev1y ago](https://www.amazon.com/dp/B0DTLKZ6NB) [**Jack&Pup Just Carrot Chews for Dogs | Single Ingredient Hypoallergenic Dog Treats | Nutritious Flavorful and All Natural Carrot Dog Treats Low Fat Low Calorie Dogs Treat (14oz)**Jack&Pup**$15.90**13 rev1y ago](https://www.amazon.com/dp/B0C92F29NT) [**iPaw Sweet Potato Dog Treats SQF Certified Single Ingredient Dog Treats for Vegetarian All Natural Human Grade Puppy Chew Rawhide Alternative Hypoallergenic Easy to Digest**iPaw**$13.18**935 rev1y ago](https://www.amazon.com/dp/B0DG5HMVZF) [**BRAMBLE Vegan Dog Treats | Natural Soft & Chewy Dog Cookies | Maple Bacn**BRAMBLE**$15.17**40 rev1y ago](https://www.amazon.com/dp/B0DFX2856N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BRAMBLE Vegan Dog Treats | Natural Soft Chewy Dog Cookies | Carob Pumpkin**BRAMBLE**$15.02**4.4★**▲ 169%**](https://www.amazon.com/dp/B0DFWYP21N) [**Jack&Pup Just Carrot Chews for Dogs | Single Ingredient Hypoallergenic Dog Treats | Nutritious Flavorful and All Natural Carrot Dog Treats Low Fat Low Calorie Dogs Treat (14oz)**Jack&Pup**$15.90**3.8★**▲ 168%**](https://www.amazon.com/dp/B0C92F29NT) [**Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious No Wheat Corn or Soy Made in the USA Pumpkin and Apple Flavor 7oz**Fruitables**$3.83**4.6★**▲ 147%**](https://www.amazon.com/dp/B002R8SLUY) [**Beloved Pets Dog Treats Sweet Potato Chips 10.6 oz - All Natural Pet Snack Chews - Grain Free & Human Grade Dried Snacks in Bulk - Best Jerky for Training Small & Large Dogs**Beloved Pets**$14.67**4.4★**▲ 91%**](https://www.amazon.com/dp/B0D83TV648) [**Honest to Goodness Plant Snacks Mellow Belly Pumpkin & Cinnamon Recipe Dog Treats Enriched with Omega 3s & Postbiotics 8oz**Honest to Goodness**$10.28**4.7★**▲ 88%**](https://www.amazon.com/dp/B0CP4CSMP4)
**~~View all trending →~~**
## **What buyers say about vegan dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**38%
*“Good for my dog”*
**Taste-Overall**10%
*“Good treat/snack”*
**Smell**7%
*“Good smell”*
**Quality-Overall**5%
*“Excellent Product”*
**Value For Money**5%
*“Very affordable”*
**Ease Of Chewing/Swallowing**5%
*“Great chews”*
**Ingredients-Overall**4%
*“clean ingredients”*
**Size-Overall**4%
*“I love the tiny size”*
**Flavor**3%
*“Awesome flavor”*
**Soft Feel**2%
*“They were softer the last time I purchased”*
### **What buyers complain about **
**Ease Of Chewing/Swallowing**10%
*“started chewing away”*
**Indigestion**9%
*“Causes my dog diarrhea”*
**Hard Feel**8%
*“HARD AS A ROCK”*
**Value For Money**8%
*“Too expensive”*
**Smell**7%
*“Bad smell”*
**Size-Overall**7%
*“They are small”*
**Allergies**5%
*“They both have allergies”*
**Taste-Overall**4%
*“Bad taste”*
**Texture/Consistency-Overall**3%
*“He did not like the texture”*
**Ingredients-Overall**3%
*“these are limited ingredients”*
### **Top return reasons **
**Size-Overall**20%
**Hard Feel**17%
**Ease Of Chewing/Swallowing**14%
**Smell**6%
**Ingredients-Overall**6%
**Flavor**6%
**Functionality-Overall**4%
**Quality-Overall**3%
**Stale/Rotten/Spoiled**3%
**Indigestion**3%
## **Common questions**
- **Is vegan dog treats profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the vegan dog treats niche?**
- 24 brands and 95 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in vegan dog treats?**
- Top complaints mined from reviews: Ease Of Chewing/Swallowing, Indigestion, Hard Feel. The return rate is 0.0%.
- **When does demand for vegan dog treats peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the vegan dog treats niche?**
- Listings span $3.83–$26.74; the average listing price is $10.90 (sweet spot $15–$100). The average incumbent carries 2,067 reviews — the moat a new listing must climb.
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