---
title: "Urine Off — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/urine-off"
last_updated: "2026-08-06T18:01:45.567Z"
locale: en
meta:
description: "Niche score 48/100 · $114K/yr market · 77K searches/yr · $20.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $114K/yr market · 77K searches/yr · $20.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Urine Off — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **urine off**
**Skip it**
A deep review moat (11,690 avg reviews) — this niche doesn't clear our bar today.
Market size 27Growth 35Conversion 76Competition 28Returns 97Price range 69Avg price 88Brand share 26Review moat 21Quality gap 60
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.20**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.12–$32.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$114K**
$114K/yr · 77K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****11,690.32**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, urine off is a $114K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urine off market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$121K–$162K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#256**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**8%**
- Kinzua Environmental66% - ALDON10% - Resolve6% - Nature's Miracle4% - Zep3% - Rocco & Roxie Supply Co.3% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/urine-off/trend)
## **Top urine off search terms**
- **urine**40K/yr+7.5%1.8% conv. - **urine be gone**18K/yr-3.6%10.8% conv. - **urine b gone**10K/yr+11.1%11.6% conv. - **urine b gone enzyme odor eliminator**4K/yr+40.1%13.0% conv. - **urine be gone odor eliminator**3K/yr+39.1%12.4% conv. - **orina**2K/yr-0.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/urine-off/search-terms)
## **Top urine off products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$11K15%$17K20%$23K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Citrus Scent 1 Gallon**Kinzua Environmental**$31.28**4.3★6,103 rev](https://www.amazon.com/dp/B0D89FVS24) [2**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon**Kinzua Environmental**$31.14**4.3★6,103 rev](https://www.amazon.com/dp/B0D88ZCM8M) [3**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Original Scent 32oz**Kinzua Environmental**$18.27**4.3★6,103 rev](https://www.amazon.com/dp/B07DGN1YDZ) [4**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Original Scent 1 Gallon**Kinzua Environmental**$31.40**4.3★6,103 rev](https://www.amazon.com/dp/B07DFTPVBZ) [5**ALDON Innovating Science - Understanding Urinalysis - Demonstration of Urinalysis Techniques - Fluid with Vitamin C - 500mL**ALDON**$31.82**3.6★557 rev](https://www.amazon.com/dp/B01E60DNCG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zep Urine Remover 32 fl oz - ZUURMV32 - Professional Strength Stain and Odor Eliminator for Hard and Soft Surfaces**Zep**$10.22**480 rev1y ago](https://www.amazon.com/dp/B0DYWKTS3C) [**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Citrus Scent 1 Gallon**Kinzua Environmental**$31.28**6,103 rev2y ago](https://www.amazon.com/dp/B0D89FVS24) [**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon**Kinzua Environmental**$31.14**6,103 rev2y ago](https://www.amazon.com/dp/B0D88ZCM8M) [**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 32oz**Kinzua Environmental**$18.22**6,103 rev2y ago](https://www.amazon.com/dp/B0D89F3H57) [**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Original Scent 32oz**Kinzua Environmental**$18.27**6,103 rev2y ago](https://www.amazon.com/dp/B07DGN1YDZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CloroxPro Urine Remover for Stains and Odors Spray 32 Ounces (Package May Vary)**Clorox**$7.12**4.5★**▲ 123%**](https://www.amazon.com/dp/B00E3UPN6Y) [**Urine Test Complete Kit - Smaller 3oz Translucent Empty Bottle Non-Falling and Hi-Stretch Leg Strap Urine Test Temperature Strips and Velour Lining Sample Bag Urine Test Practice Kit at Home**Tidyland**$13.80**4.4★**▲ 104%**](https://www.amazon.com/dp/B0CFDVPJV4) [**Biokleen Bac-Out Enzyme Cleaner and Stain & Odor Remover for Pet Stains Laundry Diapers Wine Carpets & More Eco-Friendly Non-Toxic Lime Scent 128 Ounces**Biokleen**$32.45**4.6★**▲ 60%**](https://www.amazon.com/dp/B0061VZQWO) [**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 32oz**Kinzua Environmental**$18.22**4.3★**▲ 23%**](https://www.amazon.com/dp/B0D89F3H57) [**ALDON Innovating Science - Understanding Urinalysis - Demonstration of Urinalysis Techniques - Fluid with Vitamin C - 500mL**ALDON**$31.82**3.6★**▲ 23%**](https://www.amazon.com/dp/B01E60DNCG)
**~~View all trending →~~**
## **What buyers say about urine off**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“No strong chemical smell”*
**Quality-Overall**11%
*“The stuff is truly amazing”*
**Ease Of Cleaning**8%
*“Cleans great”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Efficiency**5%
*“Works effectively”*
**Value For Money**4%
*“Money well spent”*
**Ease Of Use**3%
*“easy to open”*
**Spray/Flow**2%
*“The spray is consistent”*
**Pet Friendly**1%
*“Has help with my cats”*
**Size-Overall**1%
*“Fitted and secure”*
### **What buyers complain about **
**Smell**42%
*“Awful smell”*
**Functionality-Overall**16%
*“It doesn't work as described”*
**Value For Money**5%
*“Not worth the money paid for this”*
**Stain Resistance**4%
*“Gets the stain”*
**Spray/Flow**3%
*“Sprayer malfunction”*
**Ease Of Cleaning**3%
*“does not clean worth a darn”*
**Leak-Proof**3%
*“Leaking on arrival”*
**Advertised Vs Actual Product**1%
*“Not as advertised”*
**Quality-Overall**1%
*“It's not as good as other competing products”*
**Color**1%
*“It made the stain a lot darker”*
### **Top return reasons **
**Leak-Proof**23%
**Smell**21%
**Functionality-Overall**15%
**Value For Money**8%
**Spray/Flow**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**4%
**Size-Overall**3%
**Stain Resistance**2%
**Product Condition**1%
## **Common questions**
- **Is urine off profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 19 tracked products. 90-day search growth is +8.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the urine off niche?**
- 11 brands and 102 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in urine off?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for urine off peak?**
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the urine off niche?**
- Listings span $7.12–$32.45; the average listing price is $20.20 (sweet spot $15–$100). The average incumbent carries 11,690 reviews — the moat a new listing must climb.
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