---
title: "Trend — urine odor eliminator - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/urine-odor-eliminator/trend"
last_updated: "2026-08-09T10:52:19.758Z"
locale: en
meta:
  description: "Niche score 61/100 · $2.2M/yr market · 873K searches/yr · $17.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $2.2M/yr market · 873K searches/yr · $17.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — urine odor eliminator - Flapen"
---

# **urine odor eliminator**

**Launch it**

A $2.2M/yr market growing +15.9% this quarter with returns at 0.5% — clears our launch bar.

Market size 95Growth 45Conversion 96Competition 42Returns 97Price range 69Avg price 82Brand share 29Review moat 17Quality gap 33

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.2M**

$2.2M/yr · 873K searches

**Avg price**

**Great****$17.91**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.12–$32.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+15.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****19,398.86**

avg incumbent reviews — the moat a new listing must climb

## Trend