---
title: "Urine Away — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/urine-away"
last_updated: "2026-07-21T18:18:38.222Z"
locale: en
meta:
description: "Niche score 36/100 · $7K/yr market · 5K searches/yr · $18.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $7K/yr market · 5K searches/yr · $18.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Urine Away — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **urine away**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 20Conversion 79Competition 16Returns 97Price range 72Avg price 85Brand share 0Review moat 15Quality gap 42
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$18.98**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.67–$31.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****22,236.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$7K**
$7K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, urine away is a $7K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 36/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urine away market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$9K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**88**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Nature's Miracle56% - Kinzua Environmental14% - Resolve13% - CloroxPro10% - Rocco & Roxie Supply Co.7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
225175Prime Day '24Spike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/urine-away/trend)
## **Top urine away products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1K30%$2K45%$3K60%$4K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz**Nature's Miracle**$12.44**4.5★6,646 rev](https://www.amazon.com/dp/B09KQTY9YR) [2**Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz**Resolve**$9.32**4.6★21,048 rev](https://www.amazon.com/dp/B07FK2M4XG) [3**CloroxPro Urine Remover for Stains and Odors Refill 128 Ounces (Package May Vary)**CloroxPro**$23.63**4.7★5,793 rev](https://www.amazon.com/dp/B00UEXHFHO) [4**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon**Kinzua Environmental**$31.08**4.4★6,028 rev](https://www.amazon.com/dp/B0D88ZCM8M) [5**Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz**Nature's Miracle**$12.61**4.5★4,198 rev](https://www.amazon.com/dp/B09KQVCC67)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon**Kinzua Environmental**$31.08**6,028 rev2y ago](https://www.amazon.com/dp/B0D88ZCM8M) [**Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz**Nature's Miracle**$12.44**6,646 rev4y ago](https://www.amazon.com/dp/B09KQTY9YR) [**Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz**Nature's Miracle**$12.61**4,198 rev4y ago](https://www.amazon.com/dp/B09KQVCC67) [**Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula for Severe Cat Urine Stains 17.5 oz**Nature's Miracle**$8.67**1,642 rev4y ago](https://www.amazon.com/dp/B09KQWS4S1) [**Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz**Resolve**$9.32**21,048 rev7y ago](https://www.amazon.com/dp/B07FK2M4XG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CloroxPro Urine Remover for Stains and Odors Refill 128 Ounces (Package May Vary)**CloroxPro**$23.63**4.7★**▲ 40%**](https://www.amazon.com/dp/B00UEXHFHO) [**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Original Scent 1 Gallon**Kinzua Environmental**$31.18**4.4★**▲ 30%**](https://www.amazon.com/dp/B07DFTPVBZ) [**Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz**Nature's Miracle**$12.44**4.5★**▲ 17%**](https://www.amazon.com/dp/B09KQTY9YR) [**Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz**Nature's Miracle**$12.61**4.5★**▲ 11%**](https://www.amazon.com/dp/B09KQVCC67) [**Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz**Resolve**$9.32**4.6★**▼ 14%**](https://www.amazon.com/dp/B07FK2M4XG)
**~~View all trending →~~**
## **What buyers say about urine away**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“Neutral smell”*
**Quality-Overall**11%
*“Reliable product”*
**Ease Of Cleaning**9%
*“Cleans well”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**5%
*“Money well spent”*
**Ease Of Use**3%
*“easy to open”*
**Spray/Flow**2%
*“The spray is consistent”*
**Efficiency**2%
*“it performs just as well”*
**Pet Friendly**1%
*“pet safe”*
**Size-Overall**1%
*“good size”*
### **What buyers complain about **
**Smell**44%
*“Unpleasant Smell”*
**Functionality-Overall**18%
*“It doesn't work as described”*
**Value For Money**5%
*“they are a little expensive for the size”*
**Spray/Flow**4%
*“The sprayer did not work”*
**Leak-Proof**3%
*“Leaking on arrival”*
**Ease Of Cleaning**3%
*“not the best cleaner”*
**Stain Resistance**2%
*“Got the stain out”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Quality-Overall**1%
*“this product is not good”*
**Color**1%
*“under a black light it is bright yellow”*
### **Top return reasons **
**Leak-Proof**24%
**Smell**22%
**Functionality-Overall**16%
**Spray/Flow**10%
**Value For Money**9%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Size-Overall**2%
**Product Condition**1%
**Stain Resistance**1%
## **Common questions**
- **Is urine away profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 8 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the urine away niche?**
- 5 brands and 88 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in urine away?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.6%.
- **When does demand for urine away peak?**
- Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the urine away niche?**
- Listings span $8.67–$31.18; the average listing price is $18.98 (sweet spot $15–$100). The average incumbent carries 22,237 reviews — the moat a new listing must climb.
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