---
title: "Trend — urinary cat treats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/urinary-cat-treats/trend"
last_updated: "2026-07-21T22:08:47.687Z"
locale: en
meta:
  description: "Niche score 51/100 · $130K/yr market · 70K searches/yr · $12.38 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $130K/yr market · 70K searches/yr · $12.38 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — urinary cat treats - Flapen"
---

# **urinary cat treats**

**Worth a look**

Shows low returns (0.0%), but soft demand (-7.4% this quarter) keeps it on the watch list.

Market size 29Growth 21Conversion 97Competition 35Returns 100Price range 38Avg price 53Brand share 60Review moat 50Quality gap 57

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.38**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,498.61**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$2.39–$22.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$130K**

$130K/yr · 70K searches

**Growth**

**Bad****-7.4%**

90-day search growth — must beat 0% to launch