---
title: "Urinary Cat Treats — $130K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/urinary-cat-treats"
last_updated: "2026-07-21T18:45:51.781Z"
locale: en
meta:
description: "Niche score 51/100 · $130K/yr market · 70K searches/yr · $12.38 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $130K/yr market · 70K searches/yr · $12.38 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Urinary Cat Treats — $130K/yr Amazon US Niche (2026) - Flapen"
---
# **urinary cat treats**
**Worth a look**
Shows low returns (0.0%), but soft demand (-7.4% this quarter) keeps it on the watch list.
Market size 29Growth 21Conversion 97Competition 35Returns 100Price range 38Avg price 53Brand share 60Review moat 50Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.38**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,498.61**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$2.39–$22.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$130K**
$130K/yr · 70K searches
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, urinary cat treats is a $130K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urinary cat treats market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$124K–$155K**
- units × avg price
- **Launch success**
- **57%**
- 4 of 7 new (360d)
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 97%
**Open market**
**24%**
- Get Naked18% - Pro Plan Veterinary Diets17% - Rocco & Roxie Supply Co.13% - Just Try11% - Pet Honesty10% - ROYAL CANIN7%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — -7.4% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/urinary-cat-treats/trend)
## **Top urinary cat treats search terms**
- **urinary cat treats**18K/yr+1.9%13.4% conv. - **urinary tract cat treats**13K/yr-8.3%12.9% conv. - **cat urinary treats**9K/yr-3.6%14.4% conv. - **cranberry cat treats**6K/yr-15.5%16.8% conv. - **cat uti treats**4K/yr+4.6%11.6% conv. - **cranberry treats for cats**4K/yr-16.1%16.9% conv. - **uti cat treats**4K/yr-7.7%12.8% conv. - **urinary treats for cats**3K/yr-3.5%12.4% conv. - **cat treats urinary tract health**4K/yr-37.4%18.0% conv. - **urinary health cat treats**3K/yr+10.5%13.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/urinary-cat-treats/search-terms)
## **Top urinary cat treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$13K15%$19K20%$26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purina Pro Plan Veterinary Diets Urinary Health Cat Treats - 1.8 oz. Bag**Pro Plan Veterinary Diets**$6.50**4.7★602 rev](https://www.amazon.com/dp/B08CZCZK1J) [2**Get Naked Urinary Health Crunchy Treats For Cats Cranberries (1 Pouch) 2.5 Oz**Get Naked**$5.21**4.3★6,890 rev](https://www.amazon.com/dp/B01HGMDO2U) [3**Rocco & Roxie Cat Urinary Tract Health Supplement Cranberry and D-Mannose for Bladder UT and Kidney Support for Cats Vet-Recommended Chicken-Flavored Crunchy Chews Made in USA**Rocco & Roxie Supply Co.**$13.28**4.6★884 rev](https://www.amazon.com/dp/B0CTD944TZ) [4**Cat Urinary Tract Health Crunchy & Creamy Chews - Promotes Healthy Digestion & Normal Bladder Function with Cranberry Antioxidants & Probiotics - Gut + Bladder Support Supplement (30 Day Supply)**Pet Honesty**$16.90**4.6★2,033 rev](https://www.amazon.com/dp/B0DPJKZQSZ) [5**Just Try 13.4 OZ Urinary Tract Health Cat Treats for Indoor Cats Cranberry & D-Mannose for Kidney Bladder and UT Support Health Cat Supplement Crunchy Chews**Just Try**$16.97**4.5★632 rev](https://www.amazon.com/dp/B0DSFWWQKP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Multibites 330 Chews Cranberry Bites for Cat UTI Treatment with D-Mannose and Marshmallow Root Bladder Control Supplements for Cats Kidney&Urinary Tract Health Natural Ingredients Cat Urinary Treats**MULTIBITES**$9.96**44 rev5mo ago](https://www.amazon.com/dp/B0G4CZN71D) [**Just Try 16 OZ Cat Treats Urinary Tract Bites - Cranberry & D Mannose Formula for Bladder Health - Chicken Flavored Prevent UTI & Promote Urinary Comfort**Just Try**$18.16**46 rev6mo ago](https://www.amazon.com/dp/B0GFVWQPXV) [**Havira Healthy Lickable Creamy Cat Treats Urinary Help Chicken & Salmon Flavor Squeeze Treats with Cranberry & DL-Methionine Functional Snacks with Real Shredded Chicken Grain Free**Havira**$9.89**74 rev6mo ago](https://www.amazon.com/dp/B0FQ5B4VLT) [**MULTIBITES 13.05 oz Urinary Tract CatTreats - Cranberry Cat Treats for UTI KidneySupport Bladder Control - Chicken &Cranberry Flavor Crunchy Snacks for Kittens**MULTIBITES**$13.69**76 rev7mo ago](https://www.amazon.com/dp/B0FX2LXGTD) [**Just Try 300 Bites 6.35 oz Urinary Tract Bites for Cats - Cranberry & D Mannose Formula for Bladder Health - Prevent UTI & Promote Urinary Comfort - Grain Free Natural Ingredients Cat Supplements**Just Try**$18.24**100 rev10mo ago](https://www.amazon.com/dp/B0FB3QZSP3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Royal Canin Veterinary Diet Feline Urinary SO Treats Adult Dry Cat Food 7.7 oz. Bag**ROYAL CANIN**$9.13**4.5★**▲ 266%**](https://www.amazon.com/dp/B01GERVG2S) [**Just Try 16 OZ Cat Treats Urinary Tract Bites - Cranberry & D Mannose Formula for Bladder Health - Chicken Flavored Prevent UTI & Promote Urinary Comfort**Just Try**$18.16**4.1★**▲ 178%**](https://www.amazon.com/dp/B0GFVWQPXV) [**Havira Healthy Lickable Creamy Cat Treats Urinary Help Chicken & Salmon Flavor Squeeze Treats with Cranberry & DL-Methionine Functional Snacks with Real Shredded Chicken Grain Free**Havira**$9.89**3.7★**▲ 97%**](https://www.amazon.com/dp/B0FQ5B4VLT) [**Multibites 330 Chews Cranberry Bites for Cat UTI Treatment with D-Mannose and Marshmallow Root Bladder Control Supplements for Cats Kidney&Urinary Tract Health Natural Ingredients Cat Urinary Treats**MULTIBITES**$9.96**4.6★**▲ 90%**](https://www.amazon.com/dp/B0G4CZN71D) [**Wellix 13.05oz Urinary Tract Health Cat Treats for Indoor Cats - Cranberry&D-Mannose for UT Kidney Bladder Support - Chicken Formula Crunchy Kitten Training Snacks Chews**Wellix**$15.99**4.6★**▲ 25%**](https://www.amazon.com/dp/B0F2HG54FC)
**~~View all trending →~~**
## **What buyers say about urinary cat treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**45%
*“Cat Approved”*
**Taste-Overall**10%
*“He LOVES these treats”*
**Quality-Overall**6%
*“It's made with high quality ingredients”*
**Flavor**5%
*“the cats like the flavor”*
**Value For Money**5%
*“Well worth the price”*
**Ingredients-Overall**4%
*“Clean ingredients”*
**Ease Of Chewing/Swallowing**4%
*“They appear to be the right amount of chew”*
**Smell**2%
*“Not too smelly”*
**Soothing/Teething**2%
*“This helps my male cat keep calm”*
**Ease Of Use**2%
*“Ease of use”*
### **What buyers complain about **
**Value For Money**18%
*“It too expensive”*
**Smell**15%
*“Bad smell”*
**Size-Overall**7%
*“The container is large”*
**Taste-Overall**6%
*“Unfortunately, my cat would not eat them”*
**Indigestion**6%
*“Massive diarrhea”*
**Ease Of Chewing/Swallowing**4%
*“they were too hard for him to chew up”*
**Ingredients-Overall**3%
*“Curious ingredients”*
**Quality-Overall**2%
*“lack of manufacturing quality info it loses 1 star”*
**Flavor**2%
*“Bad flavor”*
**Hard Feel**2%
*“hard”*
### **Top return reasons **
**Ingredients-Overall**29%
**Flavor**14%
**Value For Money**14%
**Hard Feel**14%
**Size-Overall**14%
**Advertised Vs Actual Product**14%
## **Common questions**
- **Is urinary cat treats profitable to sell on Amazon United States?**
- The niche generates $130K/yr across 23 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the urinary cat treats niche?**
- 17 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in urinary cat treats?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
- **When does demand for urinary cat treats peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the urinary cat treats niche?**
- Listings span $2.39–$22.64; the average listing price is $12.38 (sweet spot $15–$100). The average incumbent carries 1,499 reviews — the moat a new listing must climb.
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