---
title: "Undercoat Rake for Dogs — $630K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/undercoat-rake-for-dogs"
last_updated: "2026-07-21T19:04:51.385Z"
locale: en
meta:
description: "Niche score 59/100 · $630K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $630K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Undercoat Rake for Dogs — $630K/yr Amazon US Niche (2026) - Flapen"
---
# **undercoat rake for dogs**
**Worth a look**
Shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 65Growth 83Conversion 83Competition 24Returns 88Price range 79Avg price 80Brand share 45Review moat 21Quality gap 27
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Growth**
**Great****+80.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.13**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.01–$38.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$630K**
$630K/yr · 414K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****12,039.29**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, undercoat rake for dogs is a $630K/yr Amazon United States market (414K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **undercoat rake for dogs market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$514K–$685K**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**17%**
- Maxpower Planet35% - Docrok20% - DOGI10% - Pat Your Pet7% - FURminator6% - Mars Coat King5% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +80.1% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/undercoat-rake-for-dogs/trend)
## **Top undercoat rake for dogs search terms**
- **undercoat rake for dogs**153K/yr+94.2%7.9% conv. - **undercoat rake**51K/yr+71.4%5.5% conv. - **dog undercoat rake**21K/yr+91.3%7.4% conv. - **dog rake brush for shedding**22K/yr+105.9%6.5% conv. - **dog rake**24K/yr+39.3%5.7% conv. - **under coat rake for dogs**13K/yr+79.9%5.8% conv. - **rake brush for dogs**16K/yr+33.8%5.9% conv. - **undercoat rake for cats**14K/yr+40.9%3.4% conv. - **maxpower planet pet grooming brush**11K/yr+126.6%14.1% conv. - **mars coat king**14K/yr+30.9%2.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/undercoat-rake-for-dogs/search-terms)
## **Top undercoat rake for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$63K20%$126K30%$189K40%$252K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maxpower Planet Original Pet Grooming Rake - Double-Sided Deshedding Dematting Tool Undercoat Rake for Dogs & Cats Extra-Wide Dog Grooming Brush & Deshedder Comb for Long Hair Reduces Shedding 95%**Maxpower Planet**$11.58**4.6★58,052 rev](https://www.amazon.com/dp/B07P2N8HQH) [2**Docrok Pet Grooming Combo - Blue Deshedding Brush with Metal Comb for Detangling and Dematting Long Matted Fur on Cats and Dogs**Docrok**$15.74**4.6★11,251 rev](https://www.amazon.com/dp/B0BZZC5PMF) [3**DOGI Deshedding Brush - Undercoat Rake for Dogs Cats Matted Short Long Hair Coats - Double Row Stainless Steel Pins - Reduce Shedding by 90% (Blue)**DOGI**$9.40**4.4★4,325 rev](https://www.amazon.com/dp/B01M14GWS2) [4**Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly**Pat Your Pet**$13.14**4.6★42,449 rev](https://www.amazon.com/dp/B0FK71C59Y) [5**FURminator Dog/Cat Grooming Rake Grooming Tool Removes Loose Hair and Tangles Gray**FURminator**$9.76**4.6★14,169 rev](https://www.amazon.com/dp/B07NGM3QRN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Professional 3PCS Self Cleaning Slicker Brush & Pet Grooming Rake & Flea Comb for Dogs Cats and Horses | Double-Sided Dematting Comb & Skin Friendly Deshedding Grooming Tool | Pet Supplies (Blue)**Augwind**$10.06**900 rev1mo ago](https://www.amazon.com/dp/B0GZW5Z9TN) [**Double-Sided Pet Grooming Rake - 4-in-1 Professional Pet Grooming Kit Deshedding Dematting Tool for Dogs Cats Extra-Wide Grooming Brush & Deshedder Comb for Long & Short Haired Pets (Blue Kit 4PCS)**Neyakopaw**$10.67**186 rev7mo ago](https://www.amazon.com/dp/B0FSF1QQLW) [**Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly**Pat Your Pet**$13.14**42,449 rev11mo ago](https://www.amazon.com/dp/B0FK71C59Y) [**3PCS Pet Grooming Rake & Metal Comb & Flea Comb for Cats and Dogs Double-Sided Dematting Tool Extra-Wide Deshedding Dog Brush for Long Hair to Effectively Remove Tangles Knots and Mats (Blue)**UGNEL**$9.01**900 rev1y ago](https://www.amazon.com/dp/B0DK41X5J9) [**Extra Large 2-Sided Undercoat Rake for Dogs & Cats Dog Brush for Shedding Remove Mats Dematting Comb Safe&Gentle Grooming Brush for German Shepherds Medium to Long-Haired Pets Premium Wooden Handle**KIZO ESLO**$31.49**1,222 rev2y ago](https://www.amazon.com/dp/B0D1ZJMGWC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Professional 3PCS Self Cleaning Slicker Brush & Pet Grooming Rake & Flea Comb for Dogs Cats and Horses | Double-Sided Dematting Comb & Skin Friendly Deshedding Grooming Tool | Pet Supplies (Blue)**Augwind**$10.06**4.7★**▲ 168%**](https://www.amazon.com/dp/B0GZW5Z9TN) [**Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly**Pat Your Pet**$13.14**4.6★**▲ 115%**](https://www.amazon.com/dp/B0FK71C59Y) [**Mars Coat King Triple Wide Dematting Undercoat Grooming Rake Stripper Tool for Horses Stainless Steel with Wooden Handle Made in Germany 30 Blade Heavy Coat**Mars Coat King**$29.21**4.8★**▲ 80%**](https://www.amazon.com/dp/B00OGLNA0G) [**Double-Sided Pet Grooming Rake - 4-in-1 Professional Pet Grooming Kit Deshedding Dematting Tool for Dogs Cats Extra-Wide Grooming Brush & Deshedder Comb for Long & Short Haired Pets (Blue Kit 4PCS)**Neyakopaw**$10.67**4.5★**▲ 56%**](https://www.amazon.com/dp/B0FSF1QQLW) [**Staltwo Deshedding Dog Brush for Shedding - 2-in-1 Professional Undercoat Rake and Pet Grooming for Dogs and Cats | Shedding Control for Long-Haired Dogs and Cats Deshedding Tool Knot Removal Orange**STALTWO**$12.52**4.5★**▲ 46%**](https://www.amazon.com/dp/B0C8SGCFC4)
**~~View all trending →~~**
## **What buyers say about undercoat rake for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Removal**36%
*“great for grooming”*
**Quality-Overall**11%
*“it feels like a quality tool”*
**Pet Friendly**9%
*“Dog Approved”*
**Value For Money**8%
*“Excellent value”*
**Ease Of Use**8%
*“Ease of use”*
**Advertised Vs Actual Product**8%
*“As expected”*
**Ease Of Cleaning**4%
*“Cleans up easily”*
**Soft Feel**3%
*“Soft”*
**Strength**1%
*“It's very sturdy”*
**Durability**1%
*“the comb is quite durable”*
### **What buyers complain about **
**Functionality-Overall**27%
*“Poor Performance”*
**Advertised Vs Actual Product**14%
*“False advertising”*
**Value For Money**7%
*“It's more expensive”*
**Ease Of Use**5%
*“not as easy as advertised”*
**Sharpness**5%
*“Not as sharp as I would have liked”*
**Quality-Overall**4%
*“Poor Performance”*
**Hair Removal**4%
*“Didnt do much hair removal for me”*
**Size-Overall**3%
*“Hoping for a larger size”*
**Thickness**3%
*“Its just really thick”*
**Durability**2%
*“Broke during first use”*
### **Top return reasons **
**Functionality-Overall**39%
**Advertised Vs Actual Product**18%
**Size-Overall**12%
**Sharpness**6%
**Hair Removal**5%
**Compatibility-Overall**4%
**Hard Feel**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Quality-Overall**1%
## **Common questions**
- **Is undercoat rake for dogs profitable to sell on Amazon United States?**
- The niche generates $630K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +80.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the undercoat rake for dogs niche?**
- 14 brands and 31 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in undercoat rake for dogs?**
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.4%.
- **When does demand for undercoat rake for dogs peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the undercoat rake for dogs niche?**
- Listings span $9.01–$38.90; the average listing price is $17.13 (sweet spot $15–$100). The average incumbent carries 12,039 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)