---
title: "Undercoat Brush for Cats — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/undercoat-brush-for-cats"
last_updated: "2026-07-22T21:33:21.594Z"
locale: en
meta:
description: "Niche score 56/100 · $2.5M/yr market · 1.1M searches/yr · $21.51 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $2.5M/yr market · 1.1M searches/yr · $21.51 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Undercoat Brush for Cats — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **undercoat brush for cats**
**Launch it**
A $2.5M/yr market growing +44.9% this quarter with returns at 1.4% — clears our launch bar.
Market size 95Growth 66Conversion 90Competition 19Returns 87Price range 76Avg price 91Brand share 0Review moat 19Quality gap 23
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 1.1M searches
**Avg price**
**Great****$21.51**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Price range**
**Great****$9.54–$32.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+44.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****15,507**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, undercoat brush for cats is a $2.5M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 56/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **undercoat brush for cats market data**
- **Units sold / yr**
- **80K–100K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.7M–$2.2M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- FURminator83% - MIU COLOR8% - Maxpower Planet4% - Docrok3% - gonicc2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.9% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 19.0×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/undercoat-brush-for-cats/trend)
## **Top undercoat brush for cats search terms**
- **furminator for dogs**467K/yr+49.5%8.8% conv. - **furminator**209K/yr+34.1%5.7% conv. - **furminator for cats**172K/yr+27.5%8.3% conv. - **furminator deshedding tool for dogs**59K/yr+40.1%9.3% conv. - **undercoat brush for cats**30K/yr+79.2%3.7% conv. - **furminator brush**28K/yr+55.0%3.9% conv. - **cat undercoat brush**27K/yr+39.3%4.1% conv. - **furminator deshedding tool**10K/yr+93.3%3.8% conv. - **furminator undercoat deshedding tool**7K/yr+238.6%7.0% conv. - **furminator brush for dogs**14K/yr+10.3%6.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/undercoat-brush-for-cats/search-terms)
## **Top undercoat brush for cats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$254K20%$509K30%$763K40%$1.0M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FURminator Large Dog Undercoat deShedding Tool for Long Hair Reduces Loose Hair From Shedding**FURminator**$32.30**4.7★12,847 rev](https://www.amazon.com/dp/B07MZDTG76) [2**FURminator deShedding Tool For Medium to Large Cats With Short Hair Removes Loose Hair From Shedding**FURminator**$31.34**4.7★6,870 rev](https://www.amazon.com/dp/B07MZD3ZVF) [3**FURminator Large Dog Undercoat deShedding Tool for Short Hair Reduces Loose Hair From Shedding**FURminator**$32.80**4.7★10,833 rev](https://www.amazon.com/dp/B07MZBX5ZW) [4**MIU COLOR Pet Grooming Brush Deshedding Tool for Dogs & Cats Effectively Reduces Shedding by up to 95% for Short Medium and Long Pet Hair**MIU COLOR**$9.54**4.5★20,263 rev](https://www.amazon.com/dp/B00DM1DDBW) [5**FURminator deShedding Tool For Medium/Large Cats Long Hair Removes Loose Hair From Shedding**FURminator**$31.60**4.7★6,870 rev](https://www.amazon.com/dp/B07MZDGF5M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Docrok Pet Grooming Combo - Blue Deshedding Brush with Metal Comb for Detangling and Dematting Long Matted Fur on Cats and Dogs**Docrok**$15.74**11,251 rev3y ago](https://www.amazon.com/dp/B0BZZC5PMF) [**FURminator Ultra Premium deShedding Shampoo for Dogs Helps Reduce Excess Shedding 16 oz**FURminator**$10.68**15,292 rev4y ago](https://www.amazon.com/dp/B09Y7LKFSQ) [**Maxpower Planet Original Pet Grooming Rake - Double-Sided Deshedding Dematting Tool Undercoat Rake for Dogs & Cats Extra-Wide Dog Grooming Brush & Deshedder Comb for Long Hair Reduces Shedding 95%**Maxpower Planet**$11.58**58,052 rev7y ago](https://www.amazon.com/dp/B07P2N8HQH) [**FURminator Large Dog Undercoat deShedding Tool for Long Hair Reduces Loose Hair From Shedding**FURminator**$32.30**12,847 rev7y ago](https://www.amazon.com/dp/B07MZDTG76) [**FURminator deShedding Tool For Medium to Large Cats With Short Hair Removes Loose Hair From Shedding**FURminator**$31.34**6,870 rev7y ago](https://www.amazon.com/dp/B07MZD3ZVF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gonicc PDT- 1001 Professional Pet De Shedding comb Tool Blue**gonicc**$11.98**4.6★**▲ 69%**](https://www.amazon.com/dp/B07FS9F2X4) [**FURminator Medium Dog Undercoat deShedding Tool Short Hair Reduces Loose Hair from Shedding**FURminator**$30.76**4.7★**▲ 48%**](https://www.amazon.com/dp/B07MZD93QQ) [**FURminator deShedding Tool For Medium to Large Cats With Short Hair Removes Loose Hair From Shedding**FURminator**$31.34**4.7★**▲ 44%**](https://www.amazon.com/dp/B07MZD3ZVF) [**Docrok Pet Grooming Combo - Blue Deshedding Brush with Metal Comb for Detangling and Dematting Long Matted Fur on Cats and Dogs**Docrok**$15.74**4.6★**▲ 40%**](https://www.amazon.com/dp/B0BZZC5PMF) [**FURminator Large Dog Undercoat deShedding Tool for Short Hair Reduces Loose Hair From Shedding**FURminator**$32.80**4.7★**▲ 38%**](https://www.amazon.com/dp/B07MZBX5ZW)
**~~View all trending →~~**
## **What buyers say about undercoat brush for cats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Removal**37%
*“Great at hair removal”*
**Quality-Overall**11%
*“Excellent product”*
**Pet Friendly**8%
*“Cats love it”*
**Value For Money**8%
*“Great deal”*
**Ease Of Use**7%
*“Easy to handle”*
**Advertised Vs Actual Product**7%
*“As expected”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Soft Feel**4%
*“feels softer”*
**Strength**2%
*“It's very sturdy”*
**Comfort-Overall**1%
*“Its very comfortable”*
### **What buyers complain about **
**Functionality-Overall**26%
*“Poor Performance”*
**Advertised Vs Actual Product**14%
*“False advertisement”*
**Value For Money**7%
*“Overpriced”*
**Quality-Overall**6%
*“Poor Quality”*
**Ease Of Use**5%
*“Not as easy as they say”*
**Sharpness**4%
*“This rake is Not sharp enough at all”*
**Durability**4%
*“breaks easily”*
**Hair Removal**4%
*“it barely removed any hair from my yellow lab”*
**Thickness**2%
*“His coat is thin”*
**Size-Overall**2%
*“super short hair”*
### **Top return reasons **
**Functionality-Overall**31%
**Size-Overall**21%
**Advertised Vs Actual Product**17%
**Hair Removal**6%
**Value For Money**4%
**Compatibility-Overall**3%
**Defective Material/Parts**3%
**Sharpness**3%
**Product Condition**2%
**Quality-Overall**1%
## **Common questions**
- **Is undercoat brush for cats profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 12 tracked products. 90-day search growth is +44.9%. Flapen's verdict: Launch it (56/100).
- **How competitive is the undercoat brush for cats niche?**
- 5 brands and 25 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in undercoat brush for cats?**
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.4%.
- **When does demand for undercoat brush for cats peak?**
- Demand peaks in Jun–Jul; the busiest month runs 19.0× the quietest.
- **What does it cost to enter the undercoat brush for cats niche?**
- Listings span $9.54–$32.80; the average listing price is $21.51 (sweet spot $15–$100). The average incumbent carries 15,507 reviews — the moat a new listing must climb.
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