---
title: "Ultra Shield Fly Spray for Horses — $248K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/ultra-shield-fly-spray-for-horses"
last_updated: "2026-07-21T17:41:41.546Z"
locale: en
meta:
description: "Niche score 61/100 · $248K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $248K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ultra Shield Fly Spray for Horses — $248K/yr Amazon US Niche (2026) - Flapen"
---
# **ultra shield fly spray for horses**
**Worth a look**
Shows demand growing +236.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 46Growth 98Conversion 95Competition 19Returns 97Price range 95Avg price 93Brand share 0Review moat 43Quality gap 53
**Growth**
**Incredible****+236.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Incredible****$18.50–$99.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$50.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$248K**
$248K/yr · 39K searches
**Review moat**
**Okay****2,190.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ultra shield fly spray for horses is a $248K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ultra shield fly spray for horses market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$202K–$253K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Absorbine88% - Cutter4% - Wondercide4% - Bonide3%
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — +236.3% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/ultra-shield-fly-spray-for-horses/trend)
## **Top ultra shield fly spray for horses search terms**
- **ultra shield fly spray**8K/yr+275.9%15.4% conv. - **fly spray for yard**7K/yr+218.8%2.6% conv. - **ultrashield fly spray for horses**6K/yr+205.1%16.0% conv. - **ultra shield fly spray for horses**9K/yr+205.3%13.2% conv. - **ultra shield**4K/yr+178.0%9.5% conv. - **fly repellent for outdoor lawn**2K/yr+237.0%2.3% conv. - **ultra shield gold fly spray for horses**2K/yr+382.2%18.7% conv. - **horsefly repellent for yard**975/yr>1,000%0.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/ultra-shield-fly-spray-for-horses/search-terms)
## **Top ultra shield fly spray for horses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$74K40%$99K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Absorbine UltraShield EX 32oz Sprayer Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises**Absorbine**$26.63**4.6★2,301 rev](https://www.amazon.com/dp/B000MCZVXC) [2**Absorbine UltraShield EX 128oz Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises**Absorbine**$78.31**4.7★1,598 rev](https://www.amazon.com/dp/B000MD3N5E) [3**Absorbine UltraShield Gold Insecticide & Repellent for 100+ Insects Use on Horses**Absorbine**$29.51**4.5★58 rev](https://www.amazon.com/dp/B0DNGMH85N) [4**Absorbine UltraShield Gold 128oz Insecticide & Repellent for 100+ Insects Use on Horses**Absorbine**$86.42**4.6★46 rev](https://www.amazon.com/dp/B0DNGM274S) [5**Absorbine UltraShield EX Combo 32oz Sprayer + 128oz Refill Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises**Absorbine**$99.60**4.7★76 rev](https://www.amazon.com/dp/B0CGBLWS29)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Absorbine UltraShield Gold Insecticide & Repellent for 100+ Insects Use on Horses**Absorbine**$29.51**58 rev1y ago](https://www.amazon.com/dp/B0DNGMH85N) [**Absorbine UltraShield Gold 128oz Insecticide & Repellent for 100+ Insects Use on Horses**Absorbine**$86.42**46 rev1y ago](https://www.amazon.com/dp/B0DNGM274S) [**Absorbine UltraShield EX Combo 32oz Sprayer + 128oz Refill Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises**Absorbine**$99.60**76 rev2y ago](https://www.amazon.com/dp/B0CGBLWS29) [**Cutter Backyard Bug Control Spray Concentrate (2 Pack) Kills Mosquitoes Fleas & Listed Ants 32 fl Ounce**Cutter**$18.50**6,643 rev7y ago](https://www.amazon.com/dp/B09WZJ81JQ) [**REVENGE Horse & Stable Fly Spray 128 oz Ready-to-Use with Power Sprayer Long Lasting Flea and Tick Control**Bonide**$28.18**684 rev7y ago](https://www.amazon.com/dp/B07L1MDTMC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Absorbine UltraShield Gold 128oz Insecticide & Repellent for 100+ Insects Use on Horses**Absorbine**$86.42**4.6★**▲ 61%**](https://www.amazon.com/dp/B0DNGM274S) [**Absorbine UltraShield Gold Insecticide & Repellent for 100+ Insects Use on Horses**Absorbine**$29.51**4.5★**▲ 53%**](https://www.amazon.com/dp/B0DNGMH85N) [**Absorbine UltraShield EX 32oz Sprayer Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises**Absorbine**$26.63**4.6★**— 6%**](https://www.amazon.com/dp/B000MCZVXC) [**Wondercide - Outdoor Pest Control Spray with Natural Essential Oils - Mosquito Ant Flea Tick Insect Repellent Treatment Killer - Safe Around Pets Kids 32 oz**Wondercide**$36.07**4.0★**— 3%**](https://www.amazon.com/dp/B074HZHPD9) [**Cutter Backyard Bug Control Spray Concentrate (2 Pack) Kills Mosquitoes Fleas & Listed Ants 32 fl Ounce**Cutter**$18.50**4.4★**— 4%**](https://www.amazon.com/dp/B09WZJ81JQ)
**~~View all trending →~~**
## **What buyers say about ultra shield fly spray for horses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**33%
*“No Bugs”*
**Spray/Flow**13%
*“the sprayer worked great and sprayed far”*
**Smell**10%
*“Works great, smells strong”*
**Quality-Overall**10%
*“Great reviews, greatly helpful”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**4%
*“Worth every penny”*
**Safety Standards**2%
*“Safe for pets”*
**Durability**2%
*“The product lasts for the entire day”*
**Functionality-Overall**1%
*“Works great”*
### **What buyers complain about **
**Pest/Insect Control**33%
*“Does not work for ants”*
**Functionality-Overall**16%
*“Not working so well”*
**Spray/Flow**11%
*“Defective spray bottle”*
**Value For Money**10%
*“Not sure this was worth the money”*
**Durability**4%
*“it actually fell apart on 1st use”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Leak-Proof**3%
*“Item arrived leaking”*
**Smell**2%
*“Mild scent”*
**Allergies**2%
*“Causes blistering”*
**Size-Overall**2%
*“which isnt very big”*
### **Top return reasons **
**Spray/Flow**17%
**Leak-Proof**17%
**Value For Money**15%
**Functionality-Overall**11%
**Pest/Insect Control**10%
**Advertised Vs Actual Product**9%
**Size-Overall**8%
**Defective Material/Parts**2%
**Add-Ons/Attachments**2%
**Smell**1%
## **Common questions**
- **Is ultra shield fly spray for horses profitable to sell on Amazon United States?**
- The niche generates $248K/yr across 11 tracked products. 90-day search growth is +236.3%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the ultra shield fly spray for horses niche?**
- 4 brands and 18 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ultra shield fly spray for horses?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Spray/Flow. The return rate is 0.6%.
- **When does demand for ultra shield fly spray for horses peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 14.2× the quietest.
- **What does it cost to enter the ultra shield fly spray for horses niche?**
- Listings span $18.50–$99.60; the average listing price is $50.58 (sweet spot $15–$100). The average incumbent carries 2,190 reviews — the moat a new listing must climb.
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