---
title: "Trend — ulcergard paste for horses - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/ulcergard-paste-for-horses/trend"
last_updated: "2026-07-22T22:31:47.315Z"
locale: en
meta:
  description: "Niche score 56/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ulcergard paste for horses - Flapen"
---

# **ulcergard paste for horses**

**Worth a look**

Shows searches that convert (14.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 22Conversion 96Competition 7Returns 96Price range 35Avg price 71Brand share 9Review moat 86Quality gap 79

**Conversion**

**Incredible****14.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.0M**

$2.0M/yr · 128K searches

**Review moat**

**Great****273.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$110.95**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$27.61–$231.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf