---
title: "Ulcergard Paste for Horses — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/ulcergard-paste-for-horses"
last_updated: "2026-07-22T20:50:12.683Z"
locale: en
meta:
description: "Niche score 56/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ulcergard Paste for Horses — $2.0M/yr Amazon US Niche (2026) - Flapen"
---
# **ulcergard paste for horses**
**Worth a look**
Shows searches that convert (14.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 22Conversion 96Competition 7Returns 96Price range 35Avg price 71Brand share 9Review moat 86Quality gap 79
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$2.0M**
$2.0M/yr · 128K searches
**Review moat**
**Great****273.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$110.95**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$27.61–$231.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, ulcergard paste for horses is a $2.0M/yr Amazon United States market (128K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ulcergard paste for horses market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$3.3M–$4.4M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Merial65% - Netrca11% - Country Pride10% - WIM Scientific Laboratories7% - Manna Pro4% - PrimeGuard4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/ulcergard-paste-for-horses/trend)
## **Top ulcergard paste for horses search terms**
- **ulcergard paste for horses**40K/yr-9.4%16.4% conv. - **ulcergard for horses**23K/yr+3.3%7.0% conv. - **ulcer guard for horses**14K/yr-5.0%12.4% conv. - **gastrogard paste for horses**10K/yr-6.4%7.8% conv. - **ulcergard**11K/yr-18.6%10.9% conv. - **omeprazole for horses**8K/yr+14.6%5.5% conv. - **ulcerguard for horses**7K/yr+3.4%15.4% conv. - **ulcer guard**5K/yr+3.8%16.3% conv. - **ulcerguard**4K/yr-14.2%18.9% conv. - **omeprazole paste for horses**3K/yr+13.3%4.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/ulcergard-paste-for-horses/search-terms)
## **Top ulcergard paste for horses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$303K30%$605K45%$908K60%$1.2M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UlcerGard (omeprazole) Oral Paste Syringe (6.15 gm)**Merial**$40.08**4.7★1,104 rev](https://www.amazon.com/dp/B000RI4FPQ) [2**6 Pack Ulcergard (Omeprazole) Oral Paste Syringe (13.68 Gm)**Merial**$216.12**4.0★194 rev](https://www.amazon.com/dp/B00171U9XY) [3**Omeprazole Oral Paste for Horses Prevent Gastric Ulcers in Horses Guard Stomach Health for Training Racing Showing Trailering Traveling Stall Confinement and Competition 9.5 g**Netrca**$27.61**2.9★17 rev](https://www.amazon.com/dp/B0FX3WQWF2) [4**Ulcergard Paste 3 Pack**Country Pride**$124.77**4.8★75 rev](https://www.amazon.com/dp/B0CMBJFJZ4) [5**UlcerGard - 6 Syringes (4 Doses Each)**WIM Scientific Laboratories**$231.94**4.6★73 rev](https://www.amazon.com/dp/B00C8A8P3O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Omeprazole Oral Paste for Horses Prevent Gastric Ulcers in Horses Guard Stomach Health for Training Racing Showing Trailering Traveling Stall Confinement and Competition 9.5 g**Netrca**$27.61**17 rev8mo ago](https://www.amazon.com/dp/B0FX3WQWF2) [**PrimeGuard (omeprazole) Oral Paste Syringe (2.28 Gm) Apple Flavor - 5 Pack**PrimeGuard**$74.11**74 rev1y ago](https://www.amazon.com/dp/B0F4DZ4NBM) [**Ulcergard Paste 3 Pack**Country Pride**$124.77**75 rev3y ago](https://www.amazon.com/dp/B0CMBJFJZ4) [**UlcerGard - 6 Syringes (4 Doses Each)**WIM Scientific Laboratories**$231.94**73 rev14y ago](https://www.amazon.com/dp/B00C8A8P3O) [**6 Pack Ulcergard (Omeprazole) Oral Paste Syringe (13.68 Gm)**Merial**$216.12**194 rev18y ago](https://www.amazon.com/dp/B00171U9XY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PrimeGuard (omeprazole) Oral Paste Syringe (2.28 Gm) Apple Flavor - 5 Pack**PrimeGuard**$74.11**4.0★**▲ 221%**](https://www.amazon.com/dp/B0F4DZ4NBM) [**Omeprazole Oral Paste for Horses Prevent Gastric Ulcers in Horses Guard Stomach Health for Training Racing Showing Trailering Traveling Stall Confinement and Competition 9.5 g**Netrca**$27.61**2.9★**▲ 103%**](https://www.amazon.com/dp/B0FX3WQWF2) [**Corta-Flx U-Gard Pellets for Horses Equine Digestive Health Supplement for Ulcer Prevention and Gastric Support Nutritional Formula for Gut Health and Comfort 10 lb Bucket**Manna Pro**$61.99**4.7★**▲ 17%**](https://www.amazon.com/dp/B001V6K322) [**UlcerGard - 6 Syringes (4 Doses Each)**WIM Scientific Laboratories**$231.94**4.6★**▲ 15%**](https://www.amazon.com/dp/B00C8A8P3O) [**Ulcergard Paste 3 Pack**Country Pride**$124.77**4.8★**— 4%**](https://www.amazon.com/dp/B0CMBJFJZ4)
**~~View all trending →~~**
## **What buyers say about ulcergard paste for horses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Cost effective and easy to administer”*
**Ease Of Use**23%
*“Very easy to dose”*
**Efficiency**15%
*“It is very effective”*
**Ease Of Chewing/Swallowing**15%
*“The oral paste comes in a syringe-style tube with a plunger thats easy to use”*
**Quality-Overall**8%
*“Great quality”*
**Advertised Vs Actual Product**4%
*“It did exactly what its supposed to do”*
**Pain Relief-Overall**4%
*“neither is getting hurt”*
### **What buyers complain about **
**Value For Money**31%
*“Way to expensive for that to be happening”*
**Thickness**12%
*“so thick it won't come out of the tube”*
**Advertised Vs Actual Product**10%
*“both are the same inferior product”*
**Quality-Overall**8%
*“and realized the majority of the reviews after July 25 are negative. counterfeit really dewormer or expired”*
**Taste-Overall**8%
*“As usually my horse hates the taste”*
**Dosage**8%
*“Only need maintenance dose”*
**Smell**8%
*“As other reviewers have noted this product smells off”*
**Ease Of Use**4%
**Strength**3%
*“everything is flimsy”*
**Texture/Consistency-Overall**3%
*“It is not the same texture”*
### **Top return reasons **
**Advertised Vs Actual Product**37%
**Texture/Consistency-Overall**7%
**Ethical Trade/Fair Trade**7%
**Color**7%
**Smell**7%
**Value For Money**5%
**Functionality-Overall**4%
**Product Condition**4%
**Taste-Overall**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is ulcergard paste for horses profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the ulcergard paste for horses niche?**
- 6 brands and 40 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in ulcergard paste for horses?**
- Top complaints mined from reviews: Value For Money, Thickness, Advertised Vs Actual Product. The return rate is 0.8%.
- **When does demand for ulcergard paste for horses peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ulcergard paste for horses niche?**
- Listings span $27.61–$231.94; the average listing price is $110.95 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)