---
title: "Trend — turtle tank filter - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/turtle-tank-filter/trend"
last_updated: "2026-07-21T20:17:22.105Z"
locale: en
meta:
  description: "Niche score 63/100 · $767K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $767K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — turtle tank filter - Flapen"
---

# **turtle tank filter**

**Worth a look**

Shows a sweet-spot price point ($26.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 41Conversion 60Competition 76Returns 47Price range 84Avg price 95Brand share 50Review moat 30Quality gap 83

**Avg price**

**Incredible****$26.74**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.61–$62.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Market size**

**Good****$767K**

$767K/yr · 555K searches

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.4%**

return rate — above 6% kills the launch gate

**Growth**

**Okay****+12.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,545.95**

avg incumbent reviews — the moat a new listing must climb