---
title: "Tuna Cat Treats — $167K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/tuna-cat-treats"
last_updated: "2026-07-22T21:42:51.432Z"
locale: en
meta:
description: "Niche score 46/100 · $167K/yr market · 115K searches/yr · $10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $167K/yr market · 115K searches/yr · $10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tuna Cat Treats — $167K/yr Amazon US Niche (2026) - Flapen"
---
# **tuna cat treats**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 46Conversion 96Competition 50Returns 100Price range 34Avg price 41Brand share 0Review moat 23Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+16.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.91**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$167K**
$167K/yr · 115K searches
**Price range**
**Okay****$3.16–$21.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,230.26**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tuna cat treats is a $167K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 46/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tuna cat treats market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$218K–$273K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **57%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**0%**
- Fancy Feast51% - Greenies24% - Temptations19% - INABA3% - Vital Essentials2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +16.5% search growth over the last 90 days.
4K3KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/tuna-cat-treats/trend)
## **Top tuna cat treats search terms**
- **fancy feast treats**25K/yr+22.5%6.3% conv. - **fancy feast cat treats**17K/yr+34.9%4.6% conv. - **fancy feast treats for cats**15K/yr+38.6%5.0% conv. - **tuna cat treats**10K/yr+8.6%8.2% conv. - **fancy feast savory**6K/yr+2.0%1.6% conv. - **cat treats fancy feast**4K/yr+42.2%5.5% conv. - **cat treats tuna**4K/yr-8.7%12.0% conv. - **tuna treats for cats**4K/yr+3.6%11.8% conv. - **purely fancy feast treats**3K/yr+5.9%16.9% conv. - **greenies tuna cat treats**3K/yr+23.8%29.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/tuna-cat-treats/search-terms)
## **Top tuna cat treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$67K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purina Fancy Feast Natural Cat Treats Variety Pack Purely Natural - (Pack of 5) 10 ct. Pouches**Fancy Feast**$15.90**4.7★3,143 rev](https://www.amazon.com/dp/B01IQR40X6) [2**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tempting Tuna Flavor 16 oz. Tub**Temptations**$7.84**4.8★15,924 rev](https://www.amazon.com/dp/B01BMFDS0K) [3**Purina Fancy Feast Purely Hand-Flaked Tuna Cat Treats Steam-Baked Real Tuna Pack of 5 10 Count Pouches**Fancy Feast**$17.09**4.8★1,276 rev](https://www.amazon.com/dp/B01EYB3K2U) [4**Greenies Feline Smartbites Cat Treats Healthy Recipe Indoor Cat Treats Tuna Flavor 16 oz. Tub**Greenies**$18.51**4.8★15,813 rev](https://www.amazon.com/dp/B07SYVPK7B) [5**Greenies Feline Smartbites Cat Treats Healthy Recipe Indoor Cat Treats Tuna Flavor 2.1 oz. Pack**Greenies**$3.16**4.8★15,813 rev](https://www.amazon.com/dp/B008FXKOI2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Purina Fancy Feast Layered Delights Chicken Mousse Topped with Flaked Salmon Gourmet Wet Cat Treats - 1.96 oz. (Pack of 8)**Fancy Feast**$13.24**94 rev7mo ago](https://www.amazon.com/dp/B0G27JPJT4) [**Purina Fancy Feast Squeezable Cat Treats Tube Savory Puree Naturals with Natural Tuna in a Demi-Glace - 0.35 Ounce (Pack of 12)**Fancy Feast**$7.40**118 rev1y ago](https://www.amazon.com/dp/B0DH1KJ3NL) [**INABA Premium Grilled Tuna Fillet Cat Treats with Vitamin E and Green Tea Extract 0.52 Ounces Each Pack of 10 Variety Box**INABA**$15.73**225 rev1y ago](https://www.amazon.com/dp/B0DFP7RFPS) [**Purina Fancy Feast Limited Ingredient Cat Treats Savory Cravings Beef Flavor - 3 oz. Box**Fancy Feast**$5.06**549 rev2y ago](https://www.amazon.com/dp/B0CQKMTXSC) [**Purina Fancy Feast Limited Ingredient Cat Treats Savory Cravings Chicken Flavor - 3 oz. Box**Fancy Feast**$5.29**445 rev2y ago](https://www.amazon.com/dp/B0CQKMQZ3B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Purina Fancy Feast Limited Ingredient Cat Treats Savory Cravings Chicken Flavor - 3 oz. Box**Fancy Feast**$5.29**4.8★**▲ 91%**](https://www.amazon.com/dp/B0CQKMQZ3B) [**Purina Fancy Feast Layered Delights Chicken Mousse Topped with Flaked Salmon Gourmet Wet Cat Treats - 1.96 oz. (Pack of 8)**Fancy Feast**$13.24**3.5★**▲ 68%**](https://www.amazon.com/dp/B0G27JPJT4) [**Purina Fancy Feast Squeezable Cat Treats Tube Savory Puree Naturals with Natural Tuna in a Demi-Glace - 0.35 Ounce (Pack of 12)**Fancy Feast**$7.40**4.0★**▲ 44%**](https://www.amazon.com/dp/B0DH1KJ3NL) [**Greenies Feline Smartbites Cat Treats Healthy Recipe Indoor Cat Treats Tuna Flavor 2.1 oz. Pack**Greenies**$3.16**4.8★**▲ 38%**](https://www.amazon.com/dp/B008FXKOI2) [**INABA Premium Grilled Tuna Fillet Cat Treats with Vitamin E and Green Tea Extract 0.52 Ounces Each Pack of 10 Variety Box**INABA**$15.73**4.8★**▲ 35%**](https://www.amazon.com/dp/B0DFP7RFPS)
**~~View all trending →~~**
## **What buyers say about tuna cat treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**41%
*“Cat Approved”*
**Taste-Overall**9%
*“Great snack for them”*
**Value For Money**8%
*“Great price”*
**Quality-Overall**8%
*“Good quality”*
**Flavor**7%
*“all flavors”*
**Smell**2%
*“I found it did not smell too much”*
**Ease Of Use**2%
*“Makes life so much easier”*
**Size-Overall**2%
*“The size is perfect for my cats”*
**Ingredients-Overall**1%
*“Clean Ingredients”*
**Soft Feel**1%
*“These are soft not tough like at the store”*
### **What buyers complain about **
**Value For Money**14%
*“While these are fairly expensive”*
**Smell**13%
*“very fishy smelling”*
**Size-Overall**8%
*“very small”*
**Flavor**4%
*“the only thing I didnt like was my cats only like the fish flavor”*
**Ease Of Use**4%
*“Do not use”*
**Hard Feel**3%
*“not soft”*
**Texture/Consistency-Overall**3%
*“Rubbery texture”*
**Taste-Overall**3%
*“this was not edible”*
**Advertised Vs Actual Product**3%
*“Wrong Advertisement”*
**Stale/Rotten/Spoiled**2%
*“Maybe they arent fresh”*
### **Top return reasons **
**Flavor**19%
**Leak-Proof**19%
**Size-Overall**14%
**Advertised Vs Actual Product**7%
**Taste-Overall**7%
**Escape Proof**5%
**Comfort-Overall**5%
**Ingredients-Overall**5%
**Certifications**5%
**Defective Material/Parts**5%
## **Common questions**
- **Is tuna cat treats profitable to sell on Amazon United States?**
- The niche generates $167K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tuna cat treats niche?**
- 5 brands and 49 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tuna cat treats?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
- **When does demand for tuna cat treats peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the tuna cat treats niche?**
- Listings span $3.16–$21.12; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 7,230 reviews — the moat a new listing must climb.
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