---
title: "tuna cat food — $2.6M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/tuna-cat-food"
last_updated: "2026-07-20T18:50:03.452Z"
locale: en
meta:
description: "tuna cat food clears our launch bar: a $2.6M/yr market growing +2.5% this quarter with returns at 0.0%. Data updated Jul 2026."
"og:description": "tuna cat food clears our launch bar: a $2.6M/yr market growing +2.5% this quarter with returns at 0.0%. Data updated Jul 2026."
"og:title": "tuna cat food — $2.6M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **tuna cat food**
**Launch it**
A $2.6M/yr market growing +2.5% this quarter with returns at 0.0% — clears our launch bar.
Market size 95Growth 28Conversion 92Competition 80Returns 100Price range 90Avg price 95Brand share 0Review moat 68Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 916K searches
**Avg price**
**Incredible****$25.41**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$11.32–$65.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****772.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tuna cat food is a $2.6M/yr Amazon United States market (916K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 67/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$2.5M–$3.2M**
- units × avg price
- **Launch success**
- **100%**
- 7 of 7 new (360d)
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **134 days**
## **Competition**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**3 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**0%**
- Reveal58% - Applaws27% - Hill's Science Diet14%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +2.5% search growth over the last 90 days.
30K20KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/tuna-cat-food/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$78K6%$156K9%$234K12%$312K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 48 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Reveal Fish Variety Pack Wet Cat Food in Broth 12-Pack 3-Flavor High Protein Limited Ingredient Grain Free Natural Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)**Reveal**$14.28**4.5★3,257 rev](https://www.amazon.com/dp/B083Y6DFXS) [2**Applaws Fish Variety Pack Wet Cat Food in Broth 12-Pack High Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No Artificial Additives (12 x 2.47 oz Cans)**Applaws**$23.61**4.5★756 rev](https://www.amazon.com/dp/B0CHG42G91) [3**Reveal Fish Variety Pack Wet Cat Food in Broth 20-Pack 5-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (20 x 2.47 oz Cans)**Reveal**$38.71**4.7★493 rev](https://www.amazon.com/dp/B0D997PQH6) [4**Hills Science Diet Adult 1-6 Wet Cat Food Variety Pack Chicken Tuna & Ocean Fish 2.8 oz. Pouches 12-Pack**Hill's Science Diet**$23.26**4.4★2,861 rev](https://www.amazon.com/dp/B083FHBRM6) [5**Reveal Fish & Chicken Variety Pack Wet Cat Food in Broth 12-Pack 3-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)**Reveal**$15.18**4.6★1,325 rev](https://www.amazon.com/dp/B0B3C9335S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Applaws Natural Wet Canned Cat Food Limited and Natural Ingredients High Protein with No Artificial Additives Variety Selection in Broth (36 x 2.47oz Cans)**Applaws**$63.62**8 rev4mo ago](https://www.amazon.com/dp/B0GP26C5MF) [**Reveal Entres Chicken Variety Wet Cat Food in Broth 12-Pack 3-Flavor Grain-Free with Added Vitamins & Minerals Carrageenan-Free Protein (12 x 2.47 oz cans)**Reveal**$15.98**61 rev5mo ago](https://www.amazon.com/dp/B0GJ73MLKT) [**Reveal Entres Fish & Chicken Variety Wet Cat Food in Broth 12-Pack 3 Flavor Grain-Free Protein with Added Vitamins & Minerals Carrageenan-Free (12 x 2.47 oz cans)**Reveal**$17.43**62 rev5mo ago](https://www.amazon.com/dp/B0GJ6XVR1Y) [**Reveal Tuna Fillet Bone Broth Cat Food Topper 6-Pack Lickable High Protein Limited Ingredient Grain Free No Fillers or Artificial Additives (6 x 3 oz Resealable Spout Pouches)**Reveal**$11.32**75 rev5mo ago](https://www.amazon.com/dp/B0GJ6YBM9R) [**Reveal Fish Variety Pack Wet Cat Food in Broth 12-Pack 4-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)**Reveal**$14.22**493 rev6mo ago](https://www.amazon.com/dp/B0GF4B5QTS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reveal Chicken Variety Pack Wet Cat Food in Broth 12-Pack 4-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)**Reveal**$14.14**4.5★**▲ 226%**](https://www.amazon.com/dp/B0GF4LSZ81) [**Applaws Natural Wet Canned Cat Food Limited and Natural Ingredients High Protein with No Artificial Additives Variety Selection in Broth (36 x 2.47oz Cans)**Applaws**$63.62**4.1★**▲ 220%**](https://www.amazon.com/dp/B0GP26C5MF) [**Reveal Fish Variety Pack Wet Cat Food in Broth 12-Pack 4-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)**Reveal**$14.22**4.7★**▲ 191%**](https://www.amazon.com/dp/B0GF4B5QTS) [**Reveal Tuna Fillet Bone Broth Cat Food Topper 6-Pack Lickable High Protein Limited Ingredient Grain Free No Fillers or Artificial Additives (6 x 3 oz Resealable Spout Pouches)**Reveal**$11.32**4.3★**▲ 179%**](https://www.amazon.com/dp/B0GJ6YBM9R) [**Reveal Entres Chicken Variety Wet Cat Food in Broth 12-Pack 3-Flavor Grain-Free with Added Vitamins & Minerals Carrageenan-Free Protein (12 x 2.47 oz cans)**Reveal**$15.98**3.9★**▲ 131%**](https://www.amazon.com/dp/B0GJ73MLKT)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**28%
*“Cats LOVE it”*
**Quality-Overall**11%
*“Quality food”*
**Taste-Overall**10%
*“Tastes great”*
**Ingredients-Overall**8%
*“Healthy ingredients”*
**Flavor**8%
*“Nice flavor options with this food”*
**Value For Money**6%
*“Good Price”*
**Smell**5%
*“No odor”*
**Moist/Dry**4%
*“adds some moisture”*
**Ease Of Use**2%
*“Comes in handy”*
**Texture/Consistency-Overall**1%
*“texture is agreeable”*
### **What buyers complain about **
**Value For Money**15%
*“I do think it is rather expensive”*
**Smell**10%
*“smells like fish”*
**Flavor**5%
*“My cat doesnt like the flavor”*
**Size-Overall**4%
*“The cans are small”*
**Allergies**4%
*“She can't eat fish. fish allergy/makes her digestion bad”*
**Ease Of Use**4%
*“hard to open”*
**Indigestion**3%
*“one had diarrhea”*
**Taste-Overall**3%
*“Aside from what i assume is undesirable taste”*
**Quality-Overall**3%
*“How can a major company have such poor quality control”*
**Ingredients-Overall**3%
*“Clearly there is something wrong with the ingredients”*
### **Top return reasons **
**Flavor**27%
**Smell**13%
**Value For Money**10%
**Size-Overall**9%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Certifications**5%
**Indigestion**3%
**Leak-Proof**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is tuna cat food profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 48 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Launch it (67/100).
- **How competitive is the tuna cat food niche?**
- 3 brands and 52 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tuna cat food?**
- Top complaints mined from reviews: Value For Money, Smell, Flavor. The return rate is 0.0%.
- **What does it cost to enter the tuna cat food niche?**
- Listings span $11.32–$65.24; the average listing price is $25.41 (sweet spot $15–$100). The average incumbent carries 772 reviews — the moat a new listing must climb.
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