---
title: "Trend — tug of war dog toy - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/tug-of-war-dog-toy/trend"
last_updated: "2026-08-08T00:19:34.665Z"
locale: en
meta:
  description: "Niche score 67/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — tug of war dog toy - Flapen"
---

# **tug of war dog toy**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 91Growth 23Conversion 85Competition 67Returns 96Price range 46Avg price 51Brand share 82Review moat 24Quality gap 76

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.8M**

$1.8M/yr · 1.5M searches

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.08**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.36–$23.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,014.49**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend