---
title: "Training Treats for Puppies 0-6 Months — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/training-treats-for-puppies-0-6-months"
last_updated: "2026-07-21T17:18:13.729Z"
locale: en
meta:
description: "Niche score 49/100 · $1.2M/yr market · 837K searches/yr · $8.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $1.2M/yr market · 837K searches/yr · $8.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Training Treats for Puppies 0-6 Months — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **training treats for puppies 0-6 months**
**Skip it**
Prices mostly outside the sweet spot ($4.22–$16.57) — this niche doesn't clear our bar today.
Market size 82Growth 26Conversion 98Competition 30Returns 100Price range 13Avg price 23Brand share 28Review moat 21Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****17.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.2M**
$1.2M/yr · 837K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.45**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****11,197.05**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$4.22–$16.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, training treats for puppies 0-6 months is a $1.2M/yr Amazon United States market (837K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Nov. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **training treats for puppies 0-6 months market data**
- **Units sold / yr**
- **125K–150K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.1M–$1.3M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **17.4%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 98%
**Open market**
**8%**
- Blue Buffalo24% - Pupford23% - Wellness21% - Buddy Biscuits13% - Zuke's7% - Vital Essentials4% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Jun, Nov · busiest ÷ quietest = 10.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/training-treats-for-puppies-0-6-months/trend)
## **Top training treats for puppies 0-6 months search terms**
- **puppy training treats**446K/yr-0.1%13.9% conv. - **puppy treats for training**115K/yr+0.5%15.0% conv. - **training treats for puppies 0-6 months**38K/yr+20.8%13.9% conv. - **wellness soft puppy bites**30K/yr+53.2%16.8% conv. - **training treats for puppies**33K/yr-1.6%9.5% conv. - **wellness dog treats**36K/yr-15.8%3.8% conv. - **soft puppy treats**24K/yr+1.6%8.1% conv. - **puppy training treats for small puppies**18K/yr+26.9%10.4% conv. - **treats for puppies 0-6 months**17K/yr+0.1%8.9% conv. - **soft puppy bites**8K/yr+9.8%9.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/training-treats-for-puppies-0-6-months/search-terms)
## **Top training treats for puppies 0-6 months products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$62K10%$123K15%$185K20%$246K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Buffalo Baby Blue Training Treats Natural Puppy Soft Dog Treats Savory Chicken 4-oz Bag**Blue Buffalo**$4.69**4.7★6,884 rev](https://www.amazon.com/dp/B082GDR98F) [2**Wellness Soft Puppy Bites Dog Training Treats Natural Grain Free Lamb and Salmon Recipe 8 oz Bag**Wellness**$9.21**4.6★50,919 rev](https://www.amazon.com/dp/B08MV5Y4BM) [3**Buddy Biscuits Trainers Training Bites Soft & Chewy Dog Treats Bacon 10 oz. Pouch**Buddy Biscuits**$6.31**4.6★11,762 rev](https://www.amazon.com/dp/B08W6D24JP) [4**Pupford Freeze Dried Training Treats for Dogs & Puppies 475+ Three Ingredient Bites (Beef Liver 4 oz)**Pupford**$16.57**4.6★8,062 rev](https://www.amazon.com/dp/B07LB88XF7) [5**Pupford Soft & Chewy Training Treats for Dogs & Puppies (Chicken 5 oz)**Pupford**$9.91**4.6★1,082 rev](https://www.amazon.com/dp/B0DNTXP6M7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jinx Beef Dog Training Treats - Healthy All-Natural Mini Bite-Sized Dog Treats for Training with Grass-Fed Beef - Pet Products for All Dogs (Puppies Adults & Seniors) - 16oz**Jinx**$13.71**1,152 rev8mo ago](https://www.amazon.com/dp/B0FS3TXFJY) [**Pupford Soft & Chewy Training Treats for Dogs & Puppies (Chicken 5 oz)**Pupford**$9.91**1,082 rev1y ago](https://www.amazon.com/dp/B0DNTXP6M7) [**Jinx Beef Dog Training Treats - Healthy All-Natural Mini Bite-Sized Dog Treats for Training with Grass-Fed Beef - Pet Products for All Dogs (Puppies Adults & Seniors) - 4oz**Jinx**$5.31**1,152 rev1y ago](https://www.amazon.com/dp/B0DNHL7NG4) [**Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag**Vital Essentials**$5.83**7,896 rev3y ago](https://www.amazon.com/dp/B0BWBNT8JX) [**Blue Buffalo Bits Soft Dog Treats for Training Made with Natural Ingredients & Enhanced with DHA Chicken Recipe 11-oz Bag**Blue Buffalo**$9.61**16,089 rev5y ago](https://www.amazon.com/dp/B08XY7D7BL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bil-Jac Little-Jacs Small Dog Training Treats | Soft Chicken Liver Recipe | 16 oz**Bil-Jac**$11.44**4.8★**▲ 309%**](https://www.amazon.com/dp/B00IT4MONK) [**Blue Buffalo Bits Soft Dog Treats for Training Made with Natural Ingredients & Enhanced with DHA Chicken Recipe 4-oz Bag**Blue Buffalo**$4.77**4.7★**▲ 250%**](https://www.amazon.com/dp/B004BZSAZM) [**Blue Buffalo Bits Soft Dog Treats for Training Made with Natural Ingredients & Enhanced with DHA Salmon Recipe 4-oz Bag**Blue Buffalo**$4.48**4.7★**▲ 88%**](https://www.amazon.com/dp/B00PZ0I020) [**Jinx Beef Dog Training Treats - Healthy All-Natural Mini Bite-Sized Dog Treats for Training with Grass-Fed Beef - Pet Products for All Dogs (Puppies Adults & Seniors) - 16oz**Jinx**$13.71**4.5★**▲ 34%**](https://www.amazon.com/dp/B0FS3TXFJY) [**Pupford Soft & Chewy Training Treats for Dogs & Puppies (Chicken 5 oz)**Pupford**$9.91**4.6★**▲ 26%**](https://www.amazon.com/dp/B0DNTXP6M7)
**~~View all trending →~~**
## **What buyers say about training treats for puppies 0-6 months**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**37%
*“Dog approved”*
**Size-Overall**8%
*“the size is convenient”*
**Taste-Overall**7%
*“Tastes great”*
**Quality-Overall**6%
*“Good Quality”*
**Value For Money**6%
*“Good Value”*
**Soft Feel**5%
*“They are soft”*
**Ease Of Chewing/Swallowing**4%
*“Very chewable”*
**Smell**3%
*“The scent seems fresh”*
**Fun/Entertainment Experience**3%
*“irresistible treat that keeps your dog engaged”*
**Flavor**3%
*“Dog loves all the flavors”*
### **What buyers complain about **
**Size-Overall**14%
*“Really small”*
**Smell**14%
*“Stink smell”*
**Durability**8%
*“Doesn't last”*
**Indigestion**8%
*“Caused upset stomach”*
**Value For Money**6%
*“Rather expensive”*
**Hard Feel**6%
*“it was not soft”*
**Ease Of Chewing/Swallowing**5%
*“The last piece of the chew was swallowed almost whole”*
**Quality-Overall**3%
*“Low Quality”*
**Allergies**2%
*“Hes got a chicken allergy”*
**Taste-Overall**2%
*“Horrible taste to dogs”*
### **Top return reasons **
**Size-Overall**25%
**Hard Feel**11%
**Flavor**11%
**Smell**10%
**Ease Of Chewing/Swallowing**7%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Indigestion**3%
**Ingredients-Overall**3%
**Quality-Overall**3%
## **Common questions**
- **Is training treats for puppies 0-6 months profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the training treats for puppies 0-6 months niche?**
- 11 brands and 64 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in training treats for puppies 0-6 months?**
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.0%.
- **When does demand for training treats for puppies 0-6 months peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Nov; the busiest month runs 10.8× the quietest.
- **What does it cost to enter the training treats for puppies 0-6 months niche?**
- Listings span $4.22–$16.57; the average listing price is $8.45 (sweet spot $15–$100). The average incumbent carries 11,197 reviews — the moat a new listing must climb.
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