---
title: "Trend — toys for horses - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/toys-for-horses/trend"
last_updated: "2026-07-21T20:58:31.822Z"
locale: en
meta:
  description: "Niche score 44/100 · $115K/yr market · 245K searches/yr · $23.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $115K/yr market · 245K searches/yr · $23.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — toys for horses - Flapen"
---

# **toys for horses**

**Skip it**

Soft demand (-23.2% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 13Conversion 25Competition 21Returns 96Price range 86Avg price 95Brand share 23Review moat 27Quality gap 96

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.76**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.12–$60.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$115K**

$115K/yr · 245K searches

**Review moat**

**Okay****3,751.54**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-23.2%**

90-day search growth — must beat 0% to launch