---
title: "Toppl Stopper — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/toppl-stopper"
last_updated: "2026-08-07T01:21:54.462Z"
locale: en
meta:
description: "Niche score 35/100 · $70K/yr market · 130K searches/yr · $20.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $70K/yr market · 130K searches/yr · $20.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toppl Stopper — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **toppl stopper**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 53Conversion 34Competition 22Returns 57Price range 73Avg price 88Brand share 0Review moat 24Quality gap 30
**Avg price**
**Great****$20.02**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.66–$29.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+24.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,539.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$70K**
$70K/yr · 130K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toppl stopper is a $70K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toppl stopper market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$80K–$100K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.65% - WEST PAW31% - ElectricWise2% - SodaPup2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +24.9% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/toppl-stopper/trend)
## **Top toppl stopper search terms**
- **west paw toppl**46K/yr+68.7%2.6% conv. - **toppl**44K/yr+27.3%2.0% conv. - **topl**13K/yr-14.1%0.2% conv. - **toppl dog toy**10K/yr-6.2%2.0% conv. - **toppl stopper**7K/yr-16.7%7.6% conv. - **westpaw toppl**5K/yr+4.7%2.2% conv. - **west paw toppl stopper**2K/yr+12.0%10.7% conv. - **topple stopper**2K/yr-31.7%9.5% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/toppl-stopper/search-terms)
## **Top toppl stopper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Large-Aqua Blue**MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.**$24.97**4.6★9,586 rev](https://www.amazon.com/dp/B00N54E9MI) [2**WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Small-Sunflower Yellow**MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.**$20.77**4.6★9,586 rev](https://www.amazon.com/dp/B0FPSF9448) [3**West Paw Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Large-Granny Smith Green**WEST PAW**$24.41**4.6★9,586 rev](https://www.amazon.com/dp/B00N54ECZ2) [4**WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Small-Aqua Blue**WEST PAW**$20.01**4.6★9,586 rev](https://www.amazon.com/dp/B00N54EGIK) [5**WEST PAW Toppl Stopper Insert Accessory for Toppl Dog Treat Toy Keeps Toy Steady and Upright for Filling and Freezing Mess-Free Treat Prep Dishwasher Safe Made in USA - Aqua Blue**MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.**$9.66**4.5★569 rev](https://www.amazon.com/dp/B0CBNK9N4W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Small-Teal**WEST PAW**$20.81**9,586 rev4mo ago](https://www.amazon.com/dp/B0GT216479) [**WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-XL-Teal**WEST PAW**$29.60**9,586 rev4mo ago](https://www.amazon.com/dp/B0GT1JLKSZ) [**ElectricWise 4 PCS Dog Toy Stopper Insert Accessory Compatible with WEST PAW Toppl Dog Treat Toy Keep Toys Steady and Upright for Filling & Freezing Makes Treat Prep Easy & Clean (Toys Not Included)**ElectricWise**$14.10**2 rev5mo ago](https://www.amazon.com/dp/B0GL11LT5W) [**WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Small-Sunflower Yellow**MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.**$20.77**9,586 rev10mo ago](https://www.amazon.com/dp/B0FPSF9448) [**WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Large-Cardinal Red**MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.**$25.70**9,586 rev10mo ago](https://www.amazon.com/dp/B0FPSVW3H8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ElectricWise 4 PCS Dog Toy Stopper Insert Accessory Compatible with WEST PAW Toppl Dog Treat Toy Keep Toys Steady and Upright for Filling & Freezing Makes Treat Prep Easy & Clean (Toys Not Included)**ElectricWise**$14.10**4.5★**▲ 235%**](https://www.amazon.com/dp/B0GL11LT5W) [**WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-XL-Teal**WEST PAW**$29.60**4.6★**▲ 220%**](https://www.amazon.com/dp/B0GT1JLKSZ) [**WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Small-Teal**WEST PAW**$20.81**4.6★**▲ 219%**](https://www.amazon.com/dp/B0GT216479) [**WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Small-Aqua Blue**WEST PAW**$20.01**4.6★**▲ 189%**](https://www.amazon.com/dp/B00N54EGIK) [**WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Small-Sunflower Yellow**MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.**$20.77**4.6★**▲ 172%**](https://www.amazon.com/dp/B0FPSF9448)
**~~View all trending →~~**
## **What buyers say about toppl stopper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**22%
*“Great entertainment”*
**Durability**13%
*“They are durable”*
**Pet Friendly**9%
*“Nice toy dog loves it”*
**Ease Of Cleaning**8%
*“Easy to clean”*
**Ease Of Use**6%
*“Easy to use”*
**Quality-Overall**6%
*“high quality that it doesn't puncture”*
**Size-Overall**5%
*“Size us really important”*
**Value For Money**4%
*“worth the money”*
**Leak-Proof**3%
*“it truly is leak-proof”*
**Color**2%
*“Love the color”*
### **What buyers complain about **
**Durability**20%
*“this will not hold up”*
**Leak-Proof**15%
*“once the peanut butter plug was gone the toppl would start to leak from the hole”*
**Ease Of Use**10%
*“Took a minute to figure out how to completely open the cup”*
**Functionality-Overall**10%
*“Does not work as drained”*
**Advertised Vs Actual Product**8%
*“I took away a star because the information is very deceptive to me”*
**Ease Of Cleaning**5%
*“It came really dirty like it was already used”*
**Value For Money**5%
*“Definitely not worth the expense”*
**Size-Overall**5%
*“Remove 1 star because I wish theyd just make the larger toys without it so you didnt have to buy more accessories”*
**Ease Of Chewing/Swallowing**3%
*“Not for chewers”*
**Product Condition**3%
*“Not brand new”*
### **Top return reasons **
**Size-Overall**65%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Defective Material/Parts**4%
**Product Condition**4%
**Functionality-Overall**3%
**Durability**2%
**Material Quality**1%
**Ease Of Cleaning**1%
**Escape Proof**1%
## **Common questions**
- **Is toppl stopper profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the toppl stopper niche?**
- 4 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in toppl stopper?**
- Top complaints mined from reviews: Durability, Leak-Proof, Ease Of Use. The return rate is 2.7%.
- **When does demand for toppl stopper peak?**
- Demand peaks in Aug; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the toppl stopper niche?**
- Listings span $9.66–$29.60; the average listing price is $20.02 (sweet spot $15–$100). The average incumbent carries 6,540 reviews — the moat a new listing must climb.
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