---
title: "Top Chews Chicken and Apple — $416K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/top-chews-chicken-and-apple"
last_updated: "2026-07-21T17:40:20.515Z"
locale: en
meta:
description: "Niche score 56/100 · $416K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $416K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Top Chews Chicken and Apple — $416K/yr Amazon US Niche (2026) - Flapen"
---
# **top chews chicken and apple**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 67Conversion 97Competition 36Returns 100Price range 76Avg price 82Brand share 0Review moat 52Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****16.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.71–$48.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+47.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$416K**
$416K/yr · 147K searches
**Review moat**
**Good****1,438.85**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, top chews chicken and apple is a $416K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **top chews chicken and apple market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$533K–$711K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **16.0%**
- **Avg BSR**
- **#293**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**95**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Blue Buffalo71% - Top Chews14% - Generic12% - Milo's Kitchen1% - Full Moon1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — +47.5% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/top-chews-chicken-and-apple/trend)
## **Top top chews chicken and apple search terms**
- **true chews dog treats**32K/yr+34.5%17.6% conv. - **top chews chicken and apple**19K/yr+69.0%9.8% conv. - **true chews**22K/yr+8.6%19.4% conv. - **blue buffalo chicken and apple sausage dog treats**11K/yr+59.0%11.8% conv. - **blue buffalo true chews**11K/yr+30.1%14.6% conv. - **blue buffalo top chews**9K/yr+36.5%7.7% conv. - **chicken apple sausage dog treats**7K/yr+112.4%13.2% conv. - **chicken and apple dog treats**6K/yr+143.7%7.3% conv. - **blue buffalo dog treats chicken and apple**4K/yr+84.9%8.5% conv. - **blue buffalo top chews chicken and apple**4K/yr+64.0%13.4% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/top-chews-chicken-and-apple/search-terms)
## **Top top chews chicken and apple products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$42K20%$83K30%$125K40%$166K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Buffalo True Chews Chicken & Apple Sausage Natural Dog Treats Real Meat Dog Snacks Healthy Reward or Training Treat Made in the USA with Real Chicken & Natural Ingredients 12 oz.**Blue Buffalo**$11.94**4.7★1,183 rev](https://www.amazon.com/dp/B0BJGD9BJG) [2**Top Chews Chicken Apple Dog Treats. Chicken Dog Treats. 40 oz.**Generic**$39.16**4.7★30 rev](https://www.amazon.com/dp/B0GJR8F1DV) [3**Top Chews Chicken & Apple Recipe 40 Ounce**Top Chews**$27.39**4.7★2,231 rev](https://www.amazon.com/dp/B07TTF7XDL) [4**Blue Buffalo True Chews Chicken Premium Jerky Cuts Natural Dog Treats Real Meat Dog Snacks Healthy Reward or Training Treat Made in the USA with Real Chicken & Natural Ingredients 32 oz.**Blue Buffalo**$22.70**4.7★3,846 rev](https://www.amazon.com/dp/B0BJGMLKGZ) [5**Blue Buffalo True Chews Chicken Premium Jerky Cuts Natural Dog Treats Real Meat Dog Snacks Healthy Reward or Training Treat Made in the USA with Real Chicken & Natural Ingredients 22 oz.**Blue Buffalo**$19.56**4.7★3,846 rev](https://www.amazon.com/dp/B0BJFNDG7M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Top Chews Chicken Apple Dog Treats. Chicken Dog Treats. 40 oz.**Generic**$39.16**30 rev5mo ago](https://www.amazon.com/dp/B0GJR8F1DV) [**Full Moon Chicken Apple Sausage 12.0 oz**Full Moon**$11.12**1,444 rev2y ago](https://www.amazon.com/dp/B0CT67FCSH) [**Blue Buffalo True Chews Chicken & Apple Sausage Natural Dog Treats Real Meat Dog Snacks Healthy Reward or Training Treat Made in the USA with Real Chicken & Natural Ingredients 12 oz.**Blue Buffalo**$11.94**1,183 rev3y ago](https://www.amazon.com/dp/B0BJGD9BJG) [**Blue Buffalo True Chews Chicken Premium Jerky Cuts Natural Dog Treats Real Meat Dog Snacks Healthy Reward or Training Treat Made in the USA with Real Chicken & Natural Ingredients 32 oz.**Blue Buffalo**$22.70**3,846 rev3y ago](https://www.amazon.com/dp/B0BJGMLKGZ) [**Blue Buffalo True Chews Chicken Premium Jerky Cuts Natural Dog Treats Real Meat Dog Snacks Healthy Reward or Training Treat Made in the USA with Real Chicken & Natural Ingredients 22 oz.**Blue Buffalo**$19.56**3,846 rev3y ago](https://www.amazon.com/dp/B0BJFNDG7M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Top Chews Chicken Apple Dog Treats. Chicken Dog Treats. 40 oz.**Generic**$39.16**4.7★**▲ 165%**](https://www.amazon.com/dp/B0GJR8F1DV) [**Blue Buffalo True Chews Premium Jerky Cuts Dog Treats with Natural Ingredients Chicken**Blue Buffalo**$4.71**4.7★**▲ 95%**](https://www.amazon.com/dp/B0BJFQ1B7K) [**Blue Buffalo True Chews Premium Grillers Dog Treats Made in the USA with Natural Ingredients Steak 30-oz. Bag**Blue Buffalo**$17.80**4.6★**▲ 38%**](https://www.amazon.com/dp/B0B1GCDTLB) [**Blue Buffalo True Chews Chicken & Apple Sausage Natural Dog Treats Real Meat Dog Snacks Healthy Reward or Training Treat Made in the USA with Real Chicken & Natural Ingredients 12 oz.**Blue Buffalo**$11.94**4.7★**▲ 34%**](https://www.amazon.com/dp/B0BJGD9BJG) [**Milos Kitchen Chicken & Apple Sausage Slices Dog Treats 18 Oz. Bag**Milo's Kitchen**$12.54**4.7★**▲ 20%**](https://www.amazon.com/dp/B01MSMLCXD)
**~~View all trending →~~**
## **What buyers say about top chews chicken and apple**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**43%
*“Great for my dog”*
**Taste-Overall**10%
*“Great treat”*
**Quality-Overall**8%
*“The quality is consistent every time”*
**Value For Money**6%
*“Reasonable price”*
**Soft Feel**5%
*“The treats are soft”*
**Smell**4%
*“No ugly smell”*
**Ease Of Chewing/Swallowing**4%
*“My dog loves these Top Chews treats”*
**Flavor**3%
*“Dogs likes the flavor”*
**Ingredients-Overall**3%
*“They are Natural ingredients”*
**Freshness**2%
*“My dogs favorite treat stays soft and fresh”*
### **What buyers complain about **
**Value For Money**13%
*“the price is just too much”*
**Indigestion**12%
*“Causes vomiting, as you can check in Reddit comments”*
**Quality-Overall**7%
*“that's piss-poor quality control”*
**Smell**7%
*“smell that is odd”*
**Moist/Dry**6%
*“Too dry”*
**Hard Feel**6%
*“I dont like the really hard ones with sharp edges”*
**Size-Overall**5%
*“Some are a little bigger”*
**Durability**5%
*“easy to break apart”*
**Stale/Rotten/Spoiled**4%
*“Some packages have arrived stale and dried up”*
**Allergies**3%
*“So our dog is allergic to chicken thats the ONLY reason why I bought these”*
### **Top return reasons **
**Ingredients-Overall**23%
**Advertised Vs Actual Product**23%
**Flavor**12%
**Size-Overall**8%
**Value For Money**8%
**Indigestion**8%
**Moist/Dry**4%
**Smell**4%
**Defective Material/Parts**4%
**Hard Feel**4%
## **Common questions**
- **Is top chews chicken and apple profitable to sell on Amazon United States?**
- The niche generates $416K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +47.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the top chews chicken and apple niche?**
- 5 brands and 95 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in top chews chicken and apple?**
- Top complaints mined from reviews: Value For Money, Indigestion, Quality-Overall. The return rate is 0.0%.
- **When does demand for top chews chicken and apple peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the top chews chicken and apple niche?**
- Listings span $4.71–$48.57; the average listing price is $17.77 (sweet spot $15–$100). The average incumbent carries 1,439 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)