---
title: "Trend — tofu cat litter - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/tofu-cat-litter/trend"
last_updated: "2026-07-21T09:46:46.284Z"
locale: en
meta:
  description: "tofu cat litter clears our launch bar: a $1.9M/yr market growing +18.8% this quarter with returns at 0.3%. Data updated Jul 2026."
  "og:description": "tofu cat litter clears our launch bar: a $1.9M/yr market growing +18.8% this quarter with returns at 0.3%. Data updated Jul 2026."
  "og:title": "Trend — tofu cat litter - Flapen"
---

# **tofu cat litter**

**Launch it**

A $1.9M/yr market growing +18.8% this quarter with returns at 0.3% — clears our launch bar.

Market size 94Growth 48Conversion 73Competition 45Returns 98Price range 85Avg price 95Brand share 31Review moat 48Quality gap 77

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$30.01**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.9M**

$1.9M/yr · 953K searches

**Price range**

**Great****$9.27–$56.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+18.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,674.45**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand