---
title: "Search terms — therapet - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/therapet/search-terms"
last_updated: "2026-07-21T20:45:29.619Z"
locale: en
meta:
  description: "Niche score 57/100 · $2.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $2.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — therapet - Flapen"
---

# **therapet**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 13Conversion 86Competition 15Returns 82Price range 94Avg price 95Brand share 0Review moat 50Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Market size**

**Incredible****$2.8M**

$2.8M/yr · 824K searches

**Avg price**

**Incredible****$33.92**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.31–$53.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****1,512.09**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-24.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand