---
title: "Search terms — tender vittles cat food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/tender-vittles-cat-food/search-terms"
last_updated: "2026-07-21T21:05:24.498Z"
locale: en
meta:
  description: "Niche score 59/100 · $4.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $4.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tender vittles cat food - Flapen"
---

# **tender vittles cat food**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 21Conversion 92Competition 75Returns 100Price range 76Avg price 93Brand share 0Review moat 21Quality gap 18

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$4.9M**

$4.9M/yr · 1.9M searches

**Avg price**

**Great****$22.12**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$6.28–$43.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,011.13**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand