---
title: "Teddy Bear Dog Costume — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/teddy-bear-dog-costume"
last_updated: "2026-07-21T17:40:21.406Z"
locale: en
meta:
description: "Niche score 40/100 · $33K/yr market · 93K searches/yr · $19.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $33K/yr market · 93K searches/yr · $19.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Teddy Bear Dog Costume — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **teddy bear dog costume**
**Skip it**
High returns (18.2%) — this niche doesn't clear our bar today.
Market size 8Growth 22Conversion 23Competition 58Returns 0Price range 69Avg price 87Brand share 38Review moat 71Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$19.60**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****677.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.23–$34.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$33K**
$33K/yr · 93K searches
**Returns**
**Bad****18.2%**
return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, teddy bear dog costume is a $33K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 40/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **teddy bear dog costume market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$20K**
- units × avg price
- **Launch success**
- **—**
- 0 of 4 new (360d)
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#2,980**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **59%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 100%
**Open market**
**14%**
- Rubies32% - WOYASIM16% - California Costumes16% - AXIIJGL13% - HRTTSY6% - Pandaloon3% - Open — no brand owns it (6 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — -5.6% search growth over the last 90 days.
10K6KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/teddy-bear-dog-costume/trend)
## **Top teddy bear dog costume search terms**
- **dog bear costume**20K/yr-4.7%1.2% conv. - **teddy bear dog costume**24K/yr-18.1%0.7% conv. - **dog teddy bear costume**12K/yr+5.3%0.4% conv. - **bear costume for dogs**13K/yr-22.6%0.2% conv. - **bear dog costume**12K/yr+17.5%0.5% conv. - **teddy bear costume for dogs**9K/yr-4.5%0.6% conv. - **dog costume bear**3K/yr+52.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/teddy-bear-dog-costume/search-terms)
## **Top teddy bear dog costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Medium**Rubies**$7.37**3.5★2,147 rev](https://www.amazon.com/dp/B01C4K93TW) [2**Dog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats**AXIIJGL**$12.49**3.8★95 rev](https://www.amazon.com/dp/B0FNR8MXDL) [3**California Costumes Teddy Bear Dog Costume Small**California Costumes**$22.62**3.9★438 rev](https://www.amazon.com/dp/B07D5KC332) [4**Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Small**Rubies**$16.55**3.5★2,147 rev](https://www.amazon.com/dp/B01C4K90QI) [5**WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 120**WOYASIM**$27.19**4.1★84 rev](https://www.amazon.com/dp/B0C7Q36MG1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats**AXIIJGL**$12.49**95 rev10mo ago](https://www.amazon.com/dp/B0FNR8MXDL) [**Dog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats**AXIIJGL**$13.16**95 rev10mo ago](https://www.amazon.com/dp/B0FNRB75B2) [**Floofelove Fuzzy Dog Coat for Small Medium Dogs Dog Sweaters with Bear Backpack Double-Sided Plush Fleece Pet Sweatshirt Soft Warm Pet Clothes for Puppy**floofelove**$23.88**20 rev10mo ago](https://www.amazon.com/dp/B0FHJ4JQGW) [**Bootique by Petco Teddy Bear Illusion Pet Halloween Costume XX-Small**Bootique**$12.44**8 rev11mo ago](https://www.amazon.com/dp/B0FKKPBZL5) [**WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog XL**WOYASIM**$25.72**84 rev1y ago](https://www.amazon.com/dp/B0FCXVYTFP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog L**WOYASIM**$26.82**4.1★**▲ 907%**](https://www.amazon.com/dp/B0FCXT7W7X) [**WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog XL**WOYASIM**$25.72**4.1★**▲ 889%**](https://www.amazon.com/dp/B0FCXVYTFP) [**WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 120**WOYASIM**$27.19**4.1★**▲ 845%**](https://www.amazon.com/dp/B0C7Q36MG1) [**WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 140**WOYASIM**$26.91**4.1★**▲ 817%**](https://www.amazon.com/dp/B0C7Q3PSCP) [**Floofelove Fuzzy Dog Coat for Small Medium Dogs Dog Sweaters with Bear Backpack Double-Sided Plush Fleece Pet Sweatshirt Soft Warm Pet Clothes for Puppy**floofelove**$23.88**4.8★**▲ 544%**](https://www.amazon.com/dp/B0FHJ4JQGW)
**~~View all trending →~~**
## **What buyers say about teddy bear dog costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“So adorable fits good”*
**Soft Feel**17%
*“very soft very warm great quality”*
**Quality-Overall**17%
*“Cute and good quality”*
**Pet Friendly**11%
*“Very cute on my granddog”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Value For Money**6%
*“Cute great price”*
### **What buyers complain about **
**Size-Overall**76%
*“Runs small”*
**Advertised Vs Actual Product**4%
*“but the size was wrong according to the descriptions”*
**Quality-Overall**4%
*“just not high quality”*
**Thickness**4%
*“A little thin”*
**Ease Of Use**3%
*“hard to put on”*
### **Top return reasons **
**Size-Overall**88%
**Advertised Vs Actual Product**4%
**Functionality-Overall**2%
**Length**1%
**Quality-Overall**1%
**Product Condition**1%
**Material Quality**1%
**Durability**0%
**Defective Material/Parts**0%
**Strength**0%
## **Common questions**
- **Is teddy bear dog costume profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the teddy bear dog costume niche?**
- 12 brands and 39 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in teddy bear dog costume?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 18.2% — above our launch gate.
- **What does it cost to enter the teddy bear dog costume niche?**
- Listings span $6.23–$34.70; the average listing price is $19.60 (sweet spot $15–$100). The average incumbent carries 678 reviews — the moat a new listing must climb.
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