---
title: "Sweet Potato Dog Treats — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/sweet-potato-dog-treats"
last_updated: "2026-07-21T17:17:45.168Z"
locale: en
meta:
description: "Niche score 63/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sweet Potato Dog Treats — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **sweet potato dog treats**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 94Growth 24Conversion 99Competition 38Returns 100Price range 60Avg price 77Brand share 46Review moat 25Quality gap 73
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****18.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.9M**
$1.9M/yr · 668K searches
**Avg price**
**Great****$15.95**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.91–$28.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,574.58**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sweet potato dog treats is a $1.9M/yr Amazon United States market (668K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet potato dog treats market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **18.1%**
- **Avg BSR**
- **#213**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**54**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**18%**
- HEALTHFULS31% - Wholesome Pride17% - Caledon Farms11% - BRUTUS & BARNABY11% - Pur Luv8% - Beloved Pets4% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -2.0% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/sweet-potato-dog-treats/trend)
## **Top sweet potato dog treats search terms**
- **sweet potato dog treats**438K/yr-3.7%12.4% conv. - **dog sweet potato treats**35K/yr+2.9%12.8% conv. - **dog treats sweet potato**24K/yr+3.9%12.7% conv. - **sweet potato chews for dogs**21K/yr-15.3%10.4% conv. - **sweet potatoes dog treats**19K/yr-1.7%10.5% conv. - **healthfuls dog treats**18K/yr+7.6%10.8% conv. - **sweet potato treats for dogs**15K/yr+4.8%9.9% conv. - **dried sweet potato dog treats**12K/yr+6.8%10.4% conv. - **dehydrated sweet potato dog treats**11K/yr+20.7%5.1% conv. - **sweet potato dog treats made in usa**10K/yr+11.3%7.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/sweet-potato-dog-treats/search-terms)
## **Top sweet potato dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$193K20%$386K30%$579K40%$772K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Healthfuls Sweet Potato Slices Healthy Dog Treats Limited Ingredient Grain Free Made from Real Dried Sweet Potatoes 16 oz**HEALTHFULS**$8.77**4.4★3,069 rev](https://www.amazon.com/dp/B0085YZGX4) [2**Caledon Farms Value Pack Sweet Potato Chews Dog Treats 28oz/795G**Caledon Farms**$16.30**4.2★4,857 rev](https://www.amazon.com/dp/B09KSV26D7) [3**Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew**Pur Luv**$13.34**4.6★8,436 rev](https://www.amazon.com/dp/B08P2DP1J8) [4**BRUTUS & BARNABY Sweet Potato Dog Treats Support Sensitive Stomachs with USA-Grown Hypoallergenic Treats that Smell as Good as They Taste**BRUTUS & BARNABY**$23.39**4.3★9,706 rev](https://www.amazon.com/dp/B071YRRJDK) [5**Wholesome Pride Healthy Sweet Potato Chews Sensitive Stomach Dog Treats No Preservatives Single-Ingredient No Grain 8 oz**Wholesome Pride**$9.90**4.0★9,395 rev](https://www.amazon.com/dp/B010MMFYQA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dole for Pets Air Dried Sweet Potato Dog Treats Single Ingredient Dog Treats Made with Real Sweet Potato No Wheat Corn Soy Artificial Flavors Colors or Preservatives 6 Oz**Dole**$5.91**169 rev1y ago](https://www.amazon.com/dp/B0DTRHWWCJ) [**iPaw Sweet Potato Dog Treats SQF Certified Single Ingredient Dog Treats for Vegetarian All Natural Human Grade Puppy Chew Rawhide Alternative Hypoallergenic Easy to Digest**iPaw**$13.18**935 rev1y ago](https://www.amazon.com/dp/B0DG5HMVZF) [**Beloved Pets Sweet Potato Dog Treats & Healthy Chicken Chews 10.6 Oz - Puppy Snacks & Soft Bones for Large Medium & Small Breeds - Natural Dog Food & Grain-Free Rawhide-Free Training Jerky Wraps**Beloved Pets**$14.91**2,864 rev3y ago](https://www.amazon.com/dp/B0B82ZGT66) [**Caledon Farms Value Pack Sweet Potato Chews Dog Treats 28oz/795G**Caledon Farms**$16.30**4,857 rev4y ago](https://www.amazon.com/dp/B09KSV26D7) [**Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew**Pur Luv**$13.34**8,436 rev5y ago](https://www.amazon.com/dp/B08P2DP1J8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wholesome Pride Healthy Sweet Potato Chews Sensitive Stomach Dog Treats No Preservatives Single-Ingredient No Grain 8 oz**Wholesome Pride**$9.90**4.0★**▲ 162%**](https://www.amazon.com/dp/B010MMFYQA) [**Dole for Pets Air Dried Sweet Potato Dog Treats Single Ingredient Dog Treats Made with Real Sweet Potato No Wheat Corn Soy Artificial Flavors Colors or Preservatives 6 Oz**Dole**$5.91**4.4★**▲ 41%**](https://www.amazon.com/dp/B0DTRHWWCJ) [**BRUTUS & BARNABY Sweet Potato Dog Treats Support Sensitive Stomachs with USA-Grown Hypoallergenic Treats that Smell as Good as They Taste**BRUTUS & BARNABY**$23.39**4.3★**▲ 34%**](https://www.amazon.com/dp/B071YRRJDK) [**Healthfuls Sweet Potato Slices Healthy Dog Treats Limited Ingredient Grain Free Made from Real Dried Sweet Potatoes 16 oz**HEALTHFULS**$8.77**4.4★**— 9%**](https://www.amazon.com/dp/B0085YZGX4) [**BRUTUS & BARNABY Sweet Potato Dog Treats Support Sensitive Stomachs with USA-Grown Hypoallergenic Treats that Smell as Good as They Taste**BRUTUS & BARNABY**$12.87**4.3★**— 6%**](https://www.amazon.com/dp/B08BG955KR)
**~~View all trending →~~**
## **What buyers say about sweet potato dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**47%
*“Dog happy”*
**Taste-Overall**9%
*“Very good treat”*
**Quality-Overall**6%
*“Quality Product at Fair Price”*
**Ease Of Chewing/Swallowing**6%
*“Good for chewing”*
**Value For Money**5%
*“Great deal”*
**Ingredients-Overall**3%
*“The ingredients are simple”*
**Smell**3%
*“They look good and smell fresh”*
**Size-Overall**2%
*“They are small enough to satisfy”*
**Freshness**2%
*“Fresh and delicious”*
**Soft Feel**2%
*“They are soft”*
### **What buyers complain about **
**Hard Feel**13%
*“The slices were extremely hard”*
**Ease Of Chewing/Swallowing**11%
*“started chewing away”*
**Size-Overall**11%
*“They are tiny”*
**Moist/Dry**6%
*“looked over dried or just the skin”*
**Value For Money**6%
*“they started getting too expensive”*
**Quality-Overall**5%
*“Inconsistent quality”*
**Indigestion**5%
*“Vomiting and Diarrhea”*
**Stale/Rotten/Spoiled**4%
*“Extremely stale”*
**Smell**3%
*“Horrible Smell”*
**Thickness**2%
*“thicker than a toothpick”*
### **Top return reasons **
**Hard Feel**24%
**Size-Overall**16%
**Ease Of Chewing/Swallowing**11%
**Moist/Dry**9%
**Smell**7%
**Ingredients-Overall**5%
**Quality-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is sweet potato dog treats profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 19 tracked products. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the sweet potato dog treats niche?**
- 14 brands and 54 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in sweet potato dog treats?**
- Top complaints mined from reviews: Hard Feel, Ease Of Chewing/Swallowing, Size-Overall. The return rate is 0.0%.
- **When does demand for sweet potato dog treats peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the sweet potato dog treats niche?**
- Listings span $5.91–$28.50; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 4,575 reviews — the moat a new listing must climb.
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