---
title: "Search terms — superworms - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/superworms/search-terms"
last_updated: "2026-07-21T20:29:48.785Z"
locale: en
meta:
  description: "Niche score 68/100 · $415K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $415K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — superworms - Flapen"
---

# **superworms**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 36Conversion 95Competition 64Returns 100Price range 78Avg price 88Brand share 48Review moat 83Quality gap 80

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.12**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****344.2**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$7.82–$40.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$415K**

$415K/yr · 173K searches

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+8.8%**

90-day search growth — must beat 0% to launch