---
title: "Superworms — $415K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/superworms"
last_updated: "2026-07-21T17:36:03.354Z"
locale: en
meta:
description: "Niche score 68/100 · $415K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $415K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Superworms — $415K/yr Amazon US Niche (2026) - Flapen"
---
# **superworms**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 36Conversion 95Competition 64Returns 100Price range 78Avg price 88Brand share 48Review moat 83Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$20.12**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****344.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.82–$40.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$415K**
$415K/yr · 173K searches
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, superworms is a $415K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep. Verdict: Worth a look — 68/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **superworms market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$302K–$402K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#149**
- **Page quality**
- **0%**
- **Prime**
- **12%**
- **Sponsored**
- **44%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 95%
**Open market**
**18%**
- Surmen Legacy20% - Superworm CO18% - Superworm16% - Predator Foods13% - Dubia Roaches10% - JADINGSFARM6% - Open — no brand owns it (6 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.
7K5KSpike '24 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/superworms/trend)
## **Top superworms search terms**
- **superworms**30K/yr+26.2%11.1% conv. - **super worms live**28K/yr+5.3%10.5% conv. - **superworms live**30K/yr-10.9%10.6% conv. - **super worms**21K/yr+19.9%10.1% conv. - **live superworms**17K/yr+9.1%6.5% conv. - **superworms live for reptiles**11K/yr+24.5%8.3% conv. - **super worms live for reptiles**7K/yr+17.9%9.9% conv. - **superworm**9K/yr-5.2%2.8% conv. - **live superworms for reptiles**7K/yr-7.5%7.7% conv. - **super worm**5K/yr+32.6%2.4% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/superworms/search-terms)
## **Top superworms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$21K10%$41K15%$62K20%$83K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 25 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Superworm 300 Live Superworms (Large)-Bulk and Organic from FL**Superworm**$21.93**4.0★994 rev](https://www.amazon.com/dp/B09KLK1GR5) [2**Superworm CO - 100ct Live Superworms - Large 1.75-2+ - Live Arrival Guaranteed* (100)**Superworm CO**$14.85**4.6★515 rev](https://www.amazon.com/dp/B0C4FRSWH6) [3**Predator Foods Superworms - 200 Count Large**Predator Foods**$15.06**4.3★319 rev](https://www.amazon.com/dp/B0CQRXX5T3) [4**Surmen Legacy Live Superworms 500 Count Gut-Loaded (1.5-2 inches)**Surmen Legacy**$27.05**4.4★68 rev](https://www.amazon.com/dp/B0CQY7J165) [5**Surmen Legacy 100 Live Superworms (Large)-Bulk and Organic from New Jersey**Surmen Legacy**$13.20**4.2★136 rev](https://www.amazon.com/dp/B0CPBVNNDC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JADINGSFARM 2 Pack Gourmet Canned Superworms for Reptiles & Exotic Pets Healthy High Protein Pet Treats Supe Worms for Lizards Reptiles Birds Fish Hedgehogs etc 5.5 oz Total**JADINGSFARM**$15.96**11 rev2mo ago](https://www.amazon.com/dp/B0GS99XQN6) [**Exotic Nutrition 1000pk Live Mealworms (1/2)**Exotic Nutrition**$15.98**98 rev1y ago](https://www.amazon.com/dp/B0F5DDHQ3B) [**Superworm CO Superworms - 300 Large Superworms - Bulk Wholesale**Superworm CO**$24.14**65 rev1y ago](https://www.amazon.com/dp/B0DCL279KV) [**Dubia.com 100 Large Superworms Live Premium Super Worms for Reptiles Bearded Dragons Baby Geckos and Turtles Rich in Protein and Nutrition Zophobas Morio Larvae Stage Easy to Store and Use**Dubia Roaches**$10.91**153 rev2y ago](https://www.amazon.com/dp/B0D6HX577J) [**200 Large Live Mealworms Nutritious Live Reptile Food Ideal for Reptiles Packed with Protein Perfect for Bearded Dragon Amphibians Fish and Chickens Enhances Foraging Instincts**Dubia Roaches**$9.07**180 rev2y ago](https://www.amazon.com/dp/B0D6J2TYWD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dubia Roaches 24 Count Medium Hornworms Live Perfect Caterpillar Food for Bearded Dragons Geckos Turtles Frogs High Water Content Ensuring Optimal Nutrition & Hydration**Dubia Roaches**$10.36**4.1★**▲ 300%**](https://www.amazon.com/dp/B0D6HKYYWZ) [**200 Large Live Mealworms Nutritious Live Reptile Food Ideal for Reptiles Packed with Protein Perfect for Bearded Dragon Amphibians Fish and Chickens Enhances Foraging Instincts**Dubia Roaches**$9.07**3.6★**▲ 298%**](https://www.amazon.com/dp/B0D6J2TYWD) [**JADINGSFARM 2 Pack Gourmet Canned Superworms for Reptiles & Exotic Pets Healthy High Protein Pet Treats Supe Worms for Lizards Reptiles Birds Fish Hedgehogs etc 5.5 oz Total**JADINGSFARM**$15.96**4.8★**▲ 296%**](https://www.amazon.com/dp/B0GS99XQN6) [**Dubia.com 100 Live Waxworms Worms HighProtein Wax Worms Ideal for Pets Reptiles Amphibians Birds and Fishing**Dubia Roaches**$9.27**4.2★**▲ 292%**](https://www.amazon.com/dp/B0D6HR38TR) [**Surmen Legacy Live Superworms 500 Count Gut-Loaded (1.5-2 inches)**Surmen Legacy**$27.05**4.4★**▲ 125%**](https://www.amazon.com/dp/B0CQY7J165)
**~~View all trending →~~**
## **What buyers say about superworms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Way better quality than any pet stores I've bought from”*
**Size-Overall**21%
*“Good size”*
**Value For Money**20%
*“very reasonably priced”*
**Advertised Vs Actual Product**7%
*“Just what i needed”*
**Taste-Overall**5%
*“He likes the big juicy ones”*
**Freshness**4%
*“very fresh”*
**Durability**3%
*“Durable 💪🏼 and delicious”*
**Ease Of Use**2%
*“Fast and convenient”*
**Smell**2%
*“These don't stink as much as the other company that I ordered from”*
**Pet Friendly**2%
*“Way better quality than any pet stores I've bought from”*
### **What buyers complain about **
**Size-Overall**39%
*“Not happy with the size”*
**Contamination**16%
*“A lot of dead worms in the container”*
**Smell**11%
*“This time, the package smelled really bad and I'd say about 1/4 of the worms were dead”*
**Stale/Rotten/Spoiled**7%
*“Dead”*
**Value For Money**6%
*“these are not worth the price since a”*
**Durability**4%
*“Mostly dead after a very short time”*
**Quality-Overall**3%
*“Bad quality”*
**Moist/Dry**2%
*“All of them were dry and dead”*
**Advertised Vs Actual Product**2%
*“Misinformed”*
**Natural Resource Wastage**1%
*“Just needs more food”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is superworms profitable to sell on Amazon United States?**
- The niche generates $415K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the superworms niche?**
- 12 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in superworms?**
- Top complaints mined from reviews: Size-Overall, Contamination, Smell. The return rate is 0.0%.
- **When does demand for superworms peak?**
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the superworms niche?**
- Listings span $7.82–$40.93; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.
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