---
title: "Strongid Paste Horse Wormer — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/strongid-paste-horse-wormer"
last_updated: "2026-07-21T19:36:02.951Z"
locale: en
meta:
description: "Niche score 49/100 · $164K/yr market · 74K searches/yr · $22.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $164K/yr market · 74K searches/yr · $22.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strongid Paste Horse Wormer — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **strongid paste horse wormer**
**Skip it**
A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 28Conversion 87Competition 10Returns 98Price range 84Avg price 93Brand share 29Review moat 70Quality gap 43
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$22.15**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.67–$40.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****711.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$164K**
$164K/yr · 74K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, strongid paste horse wormer is a $164K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strongid paste horse wormer market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$222K–$277K**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**9%**
- ATEAMIR41% - Strongid21% - Panacur14% - MERCK Animal Health6% - Intervet5% - UltraCruz3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 8.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/strongid-paste-horse-wormer/trend)
## **Top strongid paste horse wormer search terms**
- **fenbendazole for horses**16K/yr+35.1%6.7% conv. - **fenbendazole paste**28K/yr-34.6%8.4% conv. - **strongid paste horse wormer**10K/yr+29.2%8.6% conv. - **pyrantel pamoate for horses**5K/yr+39.3%6.0% conv. - **fenbendazole horse paste**5K/yr+11.8%7.1% conv. - **fenbendazole paste for humans**4K/yr-10.9%3.9% conv. - **fenbendazole paste for horses**3K/yr-3.2%8.8% conv. - **fenbendazole horse**4K/yr-1.6%7.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/strongid-paste-horse-wormer/search-terms)
## **Top strongid paste horse wormer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$25K30%$49K45%$74K60%$98K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.**ATEAMIR**$12.50**4.8★1,072 rev](https://www.amazon.com/dp/B01AZ4SBJM) [2**Strongid Paste (pyrantel pamoate) Dewormer for Horses Broad-Spectrum Parasite Control 20 mL Syringe**Strongid**$15.51**4.8★273 rev](https://www.amazon.com/dp/B0006FHA7U) [3**(3 Pack) PANACUR Dewormer Horse Paste 10% 100mg Each**Panacur**$40.99**4.7★1,356 rev](https://www.amazon.com/dp/B06XX3FN9D) [4**Merck Animal Safe Guard 25 Gram Paste Equine Dewormer**MERCK Animal Health**$14.73**4.7★329 rev](https://www.amazon.com/dp/B00C8EWEAK) [5**Panacur Dewormer Horse Paste 10% 100mg**Intervet**$15.70**4.7★1,650 rev](https://www.amazon.com/dp/B0015DUBZA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fenbendazole-Based Digestive Support for Horses and Poultry Intestinal Support Formula for Routine Animal Wellness**Ollistart**$37.45**5 rev3mo ago](https://www.amazon.com/dp/B0GTYNLCN7) [**Dewomer Fenbendazole Liquid for Horses Goats Dogs Cats Poultry & More Gut Health Immune & Digestive Support 100 mL**Dewomer**$36.75**10 rev4mo ago](https://www.amazon.com/dp/B0GSG4CH63) [**Paste for Horse Use Only 1.87%-3 Pack (6.08g Each)**Sangahama**$20.37**54 rev5mo ago](https://www.amazon.com/dp/B0GJYW9DND) [**60 ml Paste 4 Day Supply**UltraCruz**$10.67**202 rev7y ago](https://www.amazon.com/dp/B07KQL541Q) [**(3 Pack) PANACUR Dewormer Horse Paste 10% 100mg Each**Panacur**$40.99**1,356 rev9y ago](https://www.amazon.com/dp/B06XX3FN9D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dewomer Fenbendazole Liquid for Horses Goats Dogs Cats Poultry & More Gut Health Immune & Digestive Support 100 mL**Dewomer**$36.75**4.8★**▲ 261%**](https://www.amazon.com/dp/B0GSG4CH63) [**Fenbendazole-Based Digestive Support for Horses and Poultry Intestinal Support Formula for Routine Animal Wellness**Ollistart**$37.45**3.0★**▲ 256%**](https://www.amazon.com/dp/B0GTYNLCN7) [**Paste for Horse Use Only 1.87%-3 Pack (6.08g Each)**Sangahama**$20.37**4.5★**▲ 165%**](https://www.amazon.com/dp/B0GJYW9DND) [**Merck Animal Safe Guard 25 Gram Paste Equine Dewormer**MERCK Animal Health**$14.73**4.7★**▲ 74%**](https://www.amazon.com/dp/B00C8EWEAK) [**Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.**ATEAMIR**$12.50**4.8★**▲ 34%**](https://www.amazon.com/dp/B01AZ4SBJM)
**~~View all trending →~~**
## **What buyers say about strongid paste horse wormer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**22%
*“As Expected”*
**Ease Of Use**20%
*“easy to store”*
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**13%
*“great value for the money”*
**Taste-Overall**4%
*“Taste isn't bad”*
**Texture/Consistency-Overall**3%
*“The consistency made it easy to measure without creating a mess which helped during use”*
**Ease Of Cleaning**3%
*“much less mess than other brands Ive tried”*
**Dispensing Mechanism**2%
*“easy to dispense”*
**Flavor**2%
*“love the flavor”*
**Functionality-Overall**2%
*“Product works”*
### **What buyers complain about **
**Taste-Overall**19%
*“I cant comment about the taste”*
**Advertised Vs Actual Product**14%
*“Wrong description”*
**Flavor**9%
*“The flavor is terrible”*
**Allergies**7%
*“had some issues with heat rash”*
**Functionality-Overall**6%
*“gaps for air complete open mouth breathing stopped laying eggs I didnt know what was going on”*
**Durability**6%
*“It took about a month”*
**Smell**5%
*“It doesn't smell lovely”*
**Product Condition**5%
*“Ugh!!! Recieved it already used half way”*
**Texture/Consistency-Overall**4%
*“yet a certain person doesn't like the lotion like texture - so we open up”*
**Adhesion/Stickiness**2%
*“This is a gel and it's sticky”*
### **Top return reasons **
**Advertised Vs Actual Product**47%
**Value For Money**13%
**Defective Material/Parts**6%
**Functionality-Overall**5%
**Ingredients-Overall**4%
**Leak-Proof**4%
**Size-Overall**3%
**Taste-Overall**2%
**Color**2%
**Certifications**2%
## **Common questions**
- **Is strongid paste horse wormer profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the strongid paste horse wormer niche?**
- 10 brands and 40 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in strongid paste horse wormer?**
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Flavor. The return rate is 0.3%.
- **When does demand for strongid paste horse wormer peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 8.2× the quietest.
- **What does it cost to enter the strongid paste horse wormer niche?**
- Listings span $10.67–$40.99; the average listing price is $22.15 (sweet spot $15–$100). The average incumbent carries 711 reviews — the moat a new listing must climb.
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