---
title: "Search terms — steel dog crate - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/steel-dog-crate/search-terms"
last_updated: "2026-07-21T21:01:53.097Z"
locale: en
meta:
  description: "Niche score 46/100 · $84K/yr market · 78K searches/yr · $269.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $84K/yr market · 78K searches/yr · $269.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — steel dog crate - Flapen"
---

# **steel dog crate**

**Skip it**

Prices mostly outside the sweet spot ($88.69–$913.06) — this niche doesn't clear our bar today.

Market size 21Growth 28Conversion 5Competition 77Returns 80Price range 1Avg price 35Brand share 59Review moat 67Quality gap 70

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****812.52**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$269.85**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+2.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$84K**

$84K/yr · 78K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$88.69–$913.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100