---
title: "Spreadable Dog Treat for Lick Mat — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/spreadable-dog-treat-for-lick-mat"
last_updated: "2026-07-21T19:39:06.998Z"
locale: en
meta:
description: "Niche score 53/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spreadable Dog Treat for Lick Mat — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **spreadable dog treat for lick mat**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 86Growth 20Conversion 93Competition 21Returns 100Price range 74Avg price 86Brand share 0Review moat 45Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.5M**
$1.5M/yr · 680K searches
**Avg price**
**Great****$19.28**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.17–$40.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,015.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spreadable dog treat for lick mat is a $1.5M/yr Amazon United States market (680K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spreadable dog treat for lick mat market data**
- **Units sold / yr**
- **60K–80K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#401**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- BUDDY BUDDER90% - SKIPPY7% - BarkWell3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/spreadable-dog-treat-for-lick-mat/trend)
## **Top spreadable dog treat for lick mat search terms**
- **dog peanut butter**255K/yr-12.3%10.6% conv. - **peanut butter for dogs**97K/yr-5.2%9.0% conv. - **buddy butter**93K/yr-3.2%10.8% conv. - **dog safe peanut butter**42K/yr-6.5%10.1% conv. - **buddy budder**26K/yr-15.9%7.5% conv. - **lick mat treats**17K/yr+12.9%3.1% conv. - **puppy peanut butter**21K/yr-10.3%10.0% conv. - **buddy butter for dogs**17K/yr-19.9%9.9% conv. - **peanut butter for dogs safe**16K/yr-24.7%8.7% conv. - **dog lick mat spread**14K/yr-5.5%3.5% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/spreadable-dog-treat-for-lick-mat/search-terms)
## **Top spreadable dog treat for lick mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$151K20%$302K30%$453K40%$604K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BUDDY BUDDER Ruff Ruff Raw Natural Dog Peanut Butter Dog TreatMade in USA (17 oz Jars)**BUDDY BUDDER**$14.01**4.5★5,762 rev](https://www.amazon.com/dp/B07V4WSPBG) [2**Pumpkin Pup Buddy BUDDER 100% Natural Dog Peanut Butter Healthy Peanut Butter Dog Treats Made in USA (17oz Jars)**BUDDY BUDDER**$14.00**4.4★3,176 rev](https://www.amazon.com/dp/B07PVL16CR) [3**Relax Rover Buddy Budder (Stress + Anxiety) 100% Natural Dog Peanut Butter Dog Supplment Made in USA 17oz**BUDDY BUDDER**$16.96**4.3★875 rev](https://www.amazon.com/dp/B08D8LS5K3) [4**SKIPPY Creamy Peanut Butter Spread No Sugar Added Peanut Butter 7 g Protein Per Serving 40 Oz Jar**SKIPPY**$6.17**4.7★2,855 rev](https://www.amazon.com/dp/B0C75KZ28C) [5**BUDDY BUDDER Bangin Bacon Peanut Butter 100% Natural 17oz Dog Treat Pill Pocket Made in USA**BUDDY BUDDER**$13.95**4.4★1,313 rev](https://www.amazon.com/dp/B094HN4HKG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BUDDY BUDDER Dog Peanut Butter 9 Pack Mixed Flavors 4oz Pouches Dog Peanut Butter Made in USA**BUDDY BUDDER**$40.34**164 rev1y ago](https://www.amazon.com/dp/B0DRPLWVKZ) [**BarkWell Peanut Butter Squeeze - 8oz Pouch All-Natural Dog Peanut Butter Sourced and Made in The USA Grain Free Dog Treat 100% Natural Lick mat Topper Puzzle Toy Fill**BarkWell**$11.21**134 rev2y ago](https://www.amazon.com/dp/B0CTFV239K) [**BUDDY BUDDER 6 Pack Mixed Flavor Squeeze Packs 100% Natural Dog Peanut Butter Healthy Peanut Butter Dog Treats Made in USA (4oz Packs)**BUDDY BUDDER**$27.17**988 rev2y ago](https://www.amazon.com/dp/B0CJHL7RH6) [**SKIPPY Creamy Peanut Butter Spread No Sugar Added Peanut Butter 7 g Protein Per Serving 40 Oz Jar**SKIPPY**$6.17**2,855 rev3y ago](https://www.amazon.com/dp/B0C75KZ28C) [**BUDDY BUDDER Bangin Bacon Peanut Butter 100% Natural 17oz Dog Treat Pill Pocket Made in USA**BUDDY BUDDER**$13.95**1,313 rev5y ago](https://www.amazon.com/dp/B094HN4HKG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BarkWell Peanut Butter Squeeze - 8oz Pouch All-Natural Dog Peanut Butter Sourced and Made in The USA Grain Free Dog Treat 100% Natural Lick mat Topper Puzzle Toy Fill**BarkWell**$11.21**4.4★**▲ 101%**](https://www.amazon.com/dp/B0CTFV239K) [**Bark Bistro Company Superberry Snoot + Barkin Banana + Pumpkin Pup 100% Natural Dog Peanut Butter Healthy Dog Treats - Made in USA (Set of 3 / 17oz)**BUDDY BUDDER**$34.81**4.6★**▲ 11%**](https://www.amazon.com/dp/B088F67JWR) [**Relax Rover Buddy Budder (Stress + Anxiety) 100% Natural Dog Peanut Butter Dog Supplment Made in USA 17oz**BUDDY BUDDER**$16.96**4.3★**▲ 10%**](https://www.amazon.com/dp/B08D8LS5K3) [**BUDDY BUDDER Barkin Banana + Pumpkin Pup 100% All Natural Dog Peanut Butter Peanut Butter Dog Treat Made in USA (Set of 2 | 17oz ea)**BUDDY BUDDER**$24.79**4.6★**— 10%**](https://www.amazon.com/dp/B07WZ23XNF) [**BUDDY BUDDER Ruff Ruff Raw Natural Dog Peanut Butter Dog TreatMade in USA (17 oz Jars)**BUDDY BUDDER**$14.01**4.5★**— 8%**](https://www.amazon.com/dp/B07V4WSPBG)
**~~View all trending →~~**
## **What buyers say about spreadable dog treat for lick mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**25%
*“My dog enjoys it”*
**Taste-Overall**19%
*“Great Taste”*
**Flavor**9%
*“My dogs loved the flavor”*
**Quality-Overall**4%
*“Quality peanut butter”*
**Value For Money**3%
*“Well worth it”*
**Ingredients-Overall**3%
*“Nice clean ingredients”*
**Soft Feel**3%
*“Absolutely delicious and creamy”*
**Soothing/Teething**3%
*“Has been great to help keep my pup calm as he recovers from surgery”*
**Ease Of Use**3%
*“easy to use”*
**Artificial Sweeteners**2%
*“so I dont have to worry if it contains any artificial sweeteners”*
### **What buyers complain about **
**Value For Money**15%
*“Expensive”*
**Taste-Overall**10%
*“It tastes terrible”*
**Allergies**8%
*“Bad allergic reaction”*
**Texture/Consistency-Overall**8%
*“Weird consistency”*
**Oily/Greasy**6%
*“Tasted like oil”*
**Indigestion**5%
*“Diarrhea”*
**Thickness**5%
*“Wish the consistency was a little thicker”*
**Smell**4%
*“Doesn't smell like regular peanut butter”*
**Flavor**3%
*“They dont like to flavor”*
**Stale/Rotten/Spoiled**3%
*“Not FRESH”*
### **Top return reasons **
**Value For Money**17%
**Size-Overall**13%
**Flavor**13%
**Ingredients-Overall**13%
**Taste-Overall**8%
**Oily/Greasy**4%
**Quality-Overall**4%
**Leak-Proof**4%
**Defective Material/Parts**4%
**Dilute/Watery**4%
## **Common questions**
- **Is spreadable dog treat for lick mat profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 12 tracked products. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the spreadable dog treat for lick mat niche?**
- 3 brands and 6 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spreadable dog treat for lick mat?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Allergies. The return rate is 0.0%.
- **When does demand for spreadable dog treat for lick mat peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the spreadable dog treat for lick mat niche?**
- Listings span $6.17–$40.34; the average listing price is $19.28 (sweet spot $15–$100). The average incumbent carries 2,016 reviews — the moat a new listing must climb.
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