---
title: "Trend — splash blanket - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/splash-blanket/trend"
last_updated: "2026-07-21T20:06:32.882Z"
locale: en
meta:
  description: "Niche score 39/100 · $30K/yr market · 37K searches/yr · $36.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · $30K/yr market · 37K searches/yr · $36.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — splash blanket - Flapen"
---

# **splash blanket**

**Skip it**

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 19Conversion 27Competition 27Returns 84Price range 93Avg price 95Brand share 48Review moat 59Quality gap 23

**Avg price**

**Incredible****$36.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.07–$85.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,122.85**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$30K**

$30K/yr · 37K searches