---
title: "Trend — sound button - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/sound-button/trend"
last_updated: "2026-07-21T20:41:40.836Z"
locale: en
meta:
  description: "Niche score 51/100 · $34K/yr market · 101K searches/yr · $15.75 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $34K/yr market · 101K searches/yr · $15.75 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sound button - Flapen"
---

# **sound button**

**Worth a look**

Shows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($34K/yr) keeps it on the watch list.

Market size 8Growth 25Conversion 27Competition 78Returns 73Price range 78Avg price 77Brand share 88Review moat 49Quality gap 53

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Great****$8.43–$39.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.75**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,624.66**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-0.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$34K**

$34K/yr · 101K searches