---
title: "Trend — soft dry cat food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/soft-dry-cat-food/trend"
last_updated: "2026-07-21T20:09:51.543Z"
locale: en
meta:
  description: "Niche score 61/100 · $6.1M/yr market · 2.6M searches/yr · $21.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $6.1M/yr market · 2.6M searches/yr · $21.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — soft dry cat food - Flapen"
---

# **soft dry cat food**

**Launch it**

A $6.1M/yr market growing +6.0% this quarter with returns at 0.0% — clears our launch bar.

Market size 98Growth 33Conversion 91Competition 72Returns 100Price range 75Avg price 90Brand share 0Review moat 20Quality gap 17

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$6.1M**

$6.1M/yr · 2.6M searches

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$21.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.28–$41.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,069.95**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand