---
title: "Search terms — soft dog bones - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/soft-dog-bones/search-terms"
last_updated: "2026-07-21T21:55:59.631Z"
locale: en
meta:
  description: "Niche score 48/100 · $153K/yr market · 196K searches/yr · $18.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $153K/yr market · 196K searches/yr · $18.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — soft dog bones - Flapen"
---

# **soft dog bones**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 26Conversion 52Competition 64Returns 100Price range 74Avg price 84Brand share 13Review moat 21Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.48**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.81–$41.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$153K**

$153K/yr · 196K searches

**Growth**

**Okay****+1.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,450.73**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand