---
title: "Search terms — small dog door - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/small-dog-door/search-terms"
last_updated: "2026-07-21T20:22:45.263Z"
locale: en
meta:
  description: "Niche score 41/100 · $78K/yr market · 56K searches/yr · $33.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $78K/yr market · 56K searches/yr · $33.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — small dog door - Flapen"
---

# **small dog door**

**Skip it**

A small market ($78K/yr) — this niche doesn't clear our bar today.

Market size 20Growth 32Conversion 52Competition 34Returns 22Price range 90Avg price 95Brand share 40Review moat 25Quality gap 63

**Avg price**

**Incredible****$33.51**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.70–$74.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+5.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,879.63**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****6.7%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$78K**

$78K/yr · 56K searches