---
title: "Sleekez — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/sleekez"
last_updated: "2026-07-21T19:34:54.425Z"
locale: en
meta:
description: "Niche score 52/100 · $1.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sleekez — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **sleekez**
**Worth a look**
Shows sweet-spot pricing room ($17.95–$22.79), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 88Growth 50Conversion 87Competition 3Returns 88Price range 95Avg price 89Brand share 0Review moat 20Quality gap 33
**Price range**
**Incredible****$17.95–$22.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$20.65**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 784K searches
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+20.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,921.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sleekez is a $1.6M/yr Amazon United States market (784K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sleekez market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.2M–$1.7M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- SleekEZ62% - EquiGroomer38%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 22.6×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/sleekez/trend)
## **Top sleekez search terms**
- **equigroomer**185K/yr-0.0%5.5% conv. - **sleek ez dog brush**191K/yr+62.3%13.7% conv. - **sleekez**62K/yr+49.4%11.1% conv. - **sleekez dog brush**66K/yr+2.6%12.1% conv. - **equigroomer cat**43K/yr+37.2%6.1% conv. - **sleek ez**34K/yr+4.9%9.3% conv. - **equigroomer for dogs**34K/yr-38.0%5.5% conv. - **rhykin brush for pets**46K/yr-26.5%3.2% conv. - **sleekez grooming tool**14K/yr+129.8%6.0% conv. - **rhykin groompro brush**23K/yr+25.0%2.5% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/sleekez/search-terms)
## **Top sleekez products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$243K30%$487K45%$730K60%$974K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SleekEZ Dog Brush for Shedding | Patented Deshedding Dog Brush | Pet Hair Remover for Short Medium & Long Coats | Made in USA | 5 Inch**SleekEZ**$19.92**4.6★35,351 rev](https://www.amazon.com/dp/B00VC8DQX2) [2**EasyGroomer Deshedding Brush for Dogs & Cats Undercoat Grooming Tool for Short & Long Hair Removes Loose Fur & Dirt Reduces Shedding for Small & Large Pets Purple**EquiGroomer**$20.72**4.5★14,620 rev](https://www.amazon.com/dp/B01F04HQ3E) [3**SleekEZ Cat Brush for Shedding - Deshedding Brush for Cats - Patented Grooming Tool for Removing Loose Fur Undercoat & Hair - Made in USA - Works on Short Medium & Long Coats**SleekEZ**$17.95**4.5★11,646 rev](https://www.amazon.com/dp/B00VC8GSZ0) [4**SleekEZ 10 Inch Horse Brush Patented Horse Shedding Blade Made in USA - Removes Loose Hair & Undercoat - Deshedding Tool for Donkeys Cows & Large Animals - Helps Reduce Seasonal Shedding**SleekEZ**$21.87**4.7★5,808 rev](https://www.amazon.com/dp/B00VC87KYI) [5**EquiGroomer 8-Inch Deshedding Brush for Horses and Large Shedding Dogs 50 lbs and Up (Golden Retriever German Shepherd Husky) Undercoat Grooming Tool Removes Loose Hair and Fur Blue**EquiGroomer**$22.79**4.5★1,483 rev](https://www.amazon.com/dp/B01F04HBR0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EasyGroomer Deshedding Brush for Dogs & Cats Undercoat Grooming Tool for Short & Long Hair Removes Loose Fur & Dirt Reduces Shedding for Small & Large Pets Purple**EquiGroomer**$20.72**14,620 rev10y ago](https://www.amazon.com/dp/B01F04HQ3E) [**EquiGroomer 8-Inch Deshedding Brush for Horses and Large Shedding Dogs 50 lbs and Up (Golden Retriever German Shepherd Husky) Undercoat Grooming Tool Removes Loose Hair and Fur Blue**EquiGroomer**$22.79**1,483 rev10y ago](https://www.amazon.com/dp/B01F04HBR0) [**EasyGroomer Deshedding Brush for Dogs & Cats Undercoat Grooming Tool for Short & Long Hair Removes Loose Fur & Dirt Reduces Shedding for Small & Large Pets Mahogany**EquiGroomer**$20.65**14,620 rev10y ago](https://www.amazon.com/dp/B0BTWJ1D1P) [**SleekEZ Dog Brush for Shedding | Patented Deshedding Dog Brush | Pet Hair Remover for Short Medium & Long Coats | Made in USA | 5 Inch**SleekEZ**$19.92**35,351 rev11y ago](https://www.amazon.com/dp/B00VC8DQX2) [**SleekEZ Cat Brush for Shedding - Deshedding Brush for Cats - Patented Grooming Tool for Removing Loose Fur Undercoat & Hair - Made in USA - Works on Short Medium & Long Coats**SleekEZ**$17.95**11,646 rev11y ago](https://www.amazon.com/dp/B00VC8GSZ0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SleekEZ Cat Brush for Shedding - Deshedding Brush for Cats - Patented Grooming Tool for Removing Loose Fur Undercoat & Hair - Made in USA - Works on Short Medium & Long Coats**SleekEZ**$17.95**4.5★**▲ 24%**](https://www.amazon.com/dp/B00VC8GSZ0) [**EasyGroomer Deshedding Brush for Dogs & Cats Undercoat Grooming Tool for Short & Long Hair Removes Loose Fur & Dirt Reduces Shedding for Small & Large Pets Purple**EquiGroomer**$20.72**4.5★**▲ 14%**](https://www.amazon.com/dp/B01F04HQ3E) [**SleekEZ Dog Brush for Shedding | Patented Deshedding Dog Brush | Pet Hair Remover for Short Medium & Long Coats | Made in USA | 5 Inch**SleekEZ**$19.92**4.6★**— 4%**](https://www.amazon.com/dp/B00VC8DQX2) [**EasyGroomer Deshedding Brush for Dogs & Cats Undercoat Grooming Tool for Short & Long Hair Removes Loose Fur & Dirt Reduces Shedding for Small & Large Pets Mahogany**EquiGroomer**$20.65**4.5★**▼ 12%**](https://www.amazon.com/dp/B0BTWJ1D1P) [**SleekEZ 10 Inch Horse Brush Patented Horse Shedding Blade Made in USA - Removes Loose Hair & Undercoat - Deshedding Tool for Donkeys Cows & Large Animals - Helps Reduce Seasonal Shedding**SleekEZ**$21.87**4.7★**▼ 16%**](https://www.amazon.com/dp/B00VC87KYI)
**~~View all trending →~~**
## **What buyers say about sleekez**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Removal**37%
*“Its great for hair removal”*
**Pet Friendly**10%
*“dog loves it”*
**Quality-Overall**9%
*“This tool is amazing”*
**Ease Of Use**8%
*“Easy to hold”*
**Value For Money**8%
*“Good buy”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Cleaning**4%
*“great for on the go cleaning”*
**Soft Feel**4%
*“Nice smooth finish”*
**Durability**2%
*“durable materials”*
**Size-Overall**1%
*“Perfect size to use on my Siamese cat”*
### **What buyers complain about **
**Functionality-Overall**15%
*“it didn't work very well”*
**Value For Money**11%
*“could be a little cheaper for what it is”*
**Hair Removal**7%
*“Ineffective fur removal”*
**Size-Overall**6%
*“Small”*
**Sharpness**6%
*“Too sharp”*
**Quality-Overall**5%
*“definitely not as great as some reviews suggest”*
**Advertised Vs Actual Product**4%
*“I think its false advertisement”*
**Ease Of Use**3%
*“messy to use”*
**Allergies**3%
*“She has been itching like crazy since even after a wash”*
**Hard Feel**2%
*“it's a bit rough on the fabric”*
### **Top return reasons **
**Functionality-Overall**38%
**Advertised Vs Actual Product**14%
**Size-Overall**12%
**Sharpness**10%
**Hair Removal**5%
**Hard Feel**4%
**Compatibility-Overall**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Ease Of Use**2%
## **Common questions**
- **Is sleekez profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 6 tracked products. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the sleekez niche?**
- 2 brands and 13 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sleekez?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Hair Removal. The return rate is 1.4%.
- **When does demand for sleekez peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 22.6× the quietest.
- **What does it cost to enter the sleekez niche?**
- Listings span $17.95–$22.79; the average listing price is $20.65 (sweet spot $15–$100). The average incumbent carries 13,921 reviews — the moat a new listing must climb.
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