---
title: "Search terms — simply nourish dog food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/simply-nourish-dog-food/search-terms"
last_updated: "2026-07-21T20:14:10.085Z"
locale: en
meta:
  description: "Niche score 60/100 · $3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — simply nourish dog food - Flapen"
---

# **simply nourish dog food**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 16Conversion 95Competition 68Returns 100Price range 84Avg price 95Brand share 0Review moat 24Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$3.4M**

$3.4M/yr · 1.1M searches

**Conversion**

**Incredible****12.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$24.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.81–$52.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,830.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-17.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand